How to collect customer email address accurately? Brief and clearly inform the customer of the benefits

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Enterprises to carry out mail marketing, the first need is the customer's e-mail address, and the external purchase of e-mail address is not only illegal and ineffective, then how to through its own channels, to collect some really valuable email address?

e-mail marketing, which has been around the world for about 15 years now, but still only a very small number of companies have put its benefits to the extreme. Therefore, based on the world's leading mail marketing service provider Webpower real model, I will show you how to achieve the best mail marketing results of the steps. and enterprises to carry out mail marketing, the first need is the customer's e-mail address, and the external purchase of e-mail address is not only illegal and ineffective, then how to through its own channels, to collect some really valuable email address? In this article, I'll introduce you to the search for efficient and accurate email addresses.

e-mail address, like a customer's Eid digital ID

Today, digital channels have been filled with people's lives, consumers and institutions through e-mail, micro-blog, micro-mail, SMS, web forums and other channels to communicate. And all of these channels can actually connect the channel and the corresponding person through the email address. In other words: email addresses, like their Eid digital IDs, are the basis for understanding the full picture of the user's numbers.

Ways to collect efficient and accurate customer email addresses

So how do you collect a valid email address for email marketing? The following webpower describes some of the ways in which businesses can easily get their email addresses through their own resources, and importantly, the value of these email addresses is to help you find the right people who are really interested in your product services.

1. Use the website. Many websites are like a museum: A perfect overview of products and services. In addition to the site registration page, try to integrate an option on as many pages as possible to allow users to leave their email addresses on the grounds that they can receive e-mail newsletters, participate in games or contests, download applications, become community members, participate in forum responses, get more information, receive customer loyalty cards, and more.

2. In all channels of communication with existing and potential customers, solicit user's permission, obtain the user's email address, and tell the customer how you will use these email addresses. such as in the social media registration page, call center, advertising and other channels consciously try to collect the customer's email address.

3. In addition to the marketing department, ensure that other departments are aware of the importance of e-mail addresses. For example, if your company has a maintenance technician, make sure that they always verify the customer's email address. Store employees can also ask for a customer's email address by returning merchandise. To sum up, make sure that anyone who is in contact with the customer understands the value of the e-mail address and is aware of the e-mail address collection.

4. Other ways to collect user email addresses. Social media sharing buttons, mail forwarding, offline activities, shopping registration, online activities, paid search, blog registration page, to register to increase membership for current activities, etc.

Tell the customer briefly: what are the benefits of providing an email address?

Just as your site visitor has always wanted to know: what can you give me? Similarly, when customers provide e-mail addresses, they are also very concerned about the benefits of providing e-mail addresses. Webpower Special emphasis, Marketers need to communicate their email address collection with a brief and unambiguous way of informing customers of the benefits they can get after they provide an email address. As：

• Become the first user to receive our latest white paper

• Become the first user to receive our special offers

• Receive discounted discounts after first shopping

• As subscribers to our email newsletter, you will receive our exclusive offer