How to combine SEO theory with practice

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Now have a lot of friends claiming to be understanding SEO, but when the practice does not know how to start, or to allow themselves to optimize a site, the problem will appear a lot, the situation is not only the novice, there are some veteran SEO will encounter the same problem, I say this is not a nonsense eight, I have a friend of SEO, he did 3 years of SEO optimization, can be said to be a battle, but in the optimization of some problems he will also be very headache, of course, not because his knowledge is not solid, nor because he lacks experience, the problem is that he did not combine the theory of SEO and practice, Although he has been doing SEO for 3 years, but for some SEO knowledge theory is still not too familiar, although know how to operate how to use, but he did not know the principle of it, so caused him to do SEO when the misery is full, so in order to let novice don't step into my friend's footsteps, I would like to share with you the experience of SEO practice and theory together, provided to you to see, of course, although I am not a textbook, but some of my experience can help you novice and veteran of the SEO theory and practice of the combination of success, as the saying goes, the habit of nurturance as a form of character, So in order to let everyone in the future study and work easier, here to introduce my SEO theory and practice of the combination of experience:

First, combining theory, practice the function of the optimization in the station

The station everyone knows is in order to let the spider crawl, we do in the station optimization is to be around the search engine matching way to optimize, such as title, Meta, Alt and so on, these are in order to let spiders crawl our site can better extract our website information, and the proposed website information is generally the most key words station, of course I said these people know, but said that the theory and practice in one, then you may feel more difficult, in fact, there is a trick to do practice, we can modify according to the theory, of course, the theory is dead, the method is alive, We can modify the practice at the same time in the optimization, so it is possible to come up with our own methods, this is a veteran's suggestions, if you are a novice, you can put your understanding of the theory on the site, of course, there will be some difficulties in implementation, So below I will be how I do the station optimization method to write down, used for your practice control, of course, if you do not agree with my method can also be improved, if not, you can follow my method to optimize, good method is as follows:

In-site code: First, we optimize the site when the first step is to modify the code, so to modify the code is to let our web site matching Spider index crawl information, so when spiders crawl to our message to the server will be in the rankings have our position, of course, if you are doing code optimization do not , spiders can not successfully index to the site information, you may feel that your site is a spam site, so you will not go to your site in the search engine rankings, so it is not worth it, so in doing code optimization, according to the habit we have to change from beginning to end, we have to modify the first page Home page is a more important part of the site, but also our future optimization of the highest part of the weight, so say for the home page, we should first change the title, according to the custom we will embed all the keywords, but I suggest, in order to ensure that our site can quickly increase the number of clicks, and reduce the difficulty of optimization, we'd better choose the keyword when not more than 4, and the keyword in title in the order from short to long sort.  &NBSP

            Now we do the basic search engine ranking is the two major search engines, one is "Baidu", the other is "Google", Although these two are search engines, but in order to ensure the success rate, we first want to match the title of the relevant search engine separator, the general title embedded in the keyword to be in accordance with the relevant search engine to match the separator, the general Baidu title separator for "_", and Google is ",", So everyone this point do not mix, the next job there is no search engine matching does not match the specifications can be all unified, title finished is done meta, Meta has two, one is description another keyword, some friends see here to ask? What does Meta do? Perhaps for some novice meta is more mysterious, but I told you you will know the role of Meta, the so-called meta function is in search engine query keyword when the following introduction and key words, we often use search engines, may not be unfamiliar, After the search engine search out the results, in each search results under the title will appear a line of things, that is the role of Meta, do you understand? As a rule, we embed the description in meta into the company profile and add keywords to the company profile. This can improve the weight of keywords in the station, in the keyword as long as the key words can be, separator, anything, meta do the next is to find the picture, in each picture of the code to add Alt, and add the keyword in alt, Each alt adds a keyword to it, and I want to remind you that the site is not too many pictures, too many words is not conducive to search engine optimization, and in accordance with the Chinese site will be the first page of the central make a big banner, and then a big flash put up, In that case is also not conducive to optimization, so I suggest that we do not put too many pictures do not big banner, the best is the home page information to more, and in the home page information more appear keyword is also very good, but also do not join too much, that will be K's, so do optimize to master a degree.

       Picture said, the next thing we want to do is the most behind, that is, to join the navigation, generally many sites will be included in the home page navigation, other pages will not add, this is wrong, Because the role of the secondary navigation is to improve the weight of the first page, if you only appear on the home page, then the final effect is 0, just like the vote, you vote for yourself may be regarded as 0, if we all vote for you, so that will have effect, so we want to let the weight of the homepage really improve, to every page support, So it is recommended that every page should be added to the navigation, basically the first home is finished, within the page as long as every page to write a keyword and join the second navigation can be, the bottom is the link, as long as the exchange of friendship links on the last side of the line, some friends are not aware of the role of friendship links, I can say, Friendship links are first in the form of a vote to improve the ranking, the higher the weight of the site to connect with you, the impact of your site will be larger, so the exchange of friendship links when possible to exchange than the weight of their own site, or to measure the PR value is also possible, if you exchange the site without your weight high, And you PR value is high, then I can only say that you exchange the site when the loss of connection, so I suggest exchange than their own site PR to high, the weight of the friendship link, and do not do a lot of friendship links, as long as a site no more than 30 old can be, Can be replaced by the form of PR high site instead of PR low site location, basically so much.

In-station articles: In the article may have some friends do not know too much, because for some friends stand in the article do not know what role, so that is the reason for the theory is not solid, so we want to do SEO site in this piece of the article, first of all to understand the role of the post in the station, The so-called station of the role of the article is to improve the spider crawling time included, only included, the weight of your site will be increased, so that the station is very important to the article, and now the site updates some friends are quite lazy, but in the Internet to find some published articles published, in fact, this is useless, Even if the spider included, when the spider found that information will be deleted, will not be permanently included, so in order to permanently be indexed by the search engine, we have to do is to take out a search engine can always be included in the conditions, that is the original article, of course, now have a lot of friends to update the site is not so long But we can steal a little bit lazy, can find some others have written articles for false original, of course, the article must find the theme of their own website, irrelevant words on the site is no good, and to know the meaning of false original, the so-called false original is not called you to use tools false original, and go to manual false original, As a result, our updated articles are very readable and search engines will not find our articles stolen, this can also be a permanent collection, of course, some friends will say, even if the original words, but also need time ah, so I have a little trick can tell you, we fake original articles do not find those words are relatively high, Find the one with fewer words. The general number of words is 300-500, so every day to update four articles, estimated also 45 minutes to fix, is very simple, so we also want to summarize in the work of learning, and the theory and practice together, so that we can make the SEO knowledge freely.

The above detailed said in the station optimization, next to talk about the outside of the station optimization, before saying, I want to talk about the principle of outside the station, and some friends said that outside the station optimization is a post, is very boring very boring, really this point I do not deny, but you know what the role of posting? Some friends may say, do outside chain Bai, But what effect does the outside chain have? Long Rank Bai, if you say so, I can only you have no words, and admire your guts, so ignorant also dare to think so, of course, I do not say that you readers, I just want to declare that the principle of outside station optimization is very important, although the station outside optimization is not as complex as the station optimization, But outside of the station optimization is really important, we think we usually daily post, every day the number of posts must be in a certain amount, too much is not good, so we follow the provisions of the post, and when we are posting to find some more well-known sites for posting, this is for what? Why don't we just pick a forum and send it? It is not a waste of time, if I say so, may be some friends will say, in the well-known forum post, the weight of the post will be raised, if you say so, you are right, but said not complete.

In fact, in the well-known forum post is for an interface way to let spiders crawl our site, of course, we can understand this, if you do not understand the word interface, can also be said to attract in the weight of the forum spider crawling our site, in every well-known site will be made some spiders all day in the well-known forum squat, When someone posts the spider will crawl when found, in the crawl time the spider first to filter the article, when the spider filter found that you post a link address of the site, the spider will follow the site's link address crawling, crawling to your site after the crawling of all aspects, and finally included your website, This is the principle of outside station optimization, I say that we have understood, in fact, there are some skills and knowledge outside the station, if you just know the post, and others do not know what, then I can only say that you are a machine to post and not a seoer, So no matter what you learn, you have to learn the principles and practice. As a result of knowledge consolidation, we work will be easier, of course, outside the station to optimize the post knowledge of a method, there are many ways to help us do outside the station optimization, I say you feel interested, that good, I would like to introduce the outside of the station optimization method, and the theory and practice together for everyone to say, hope to help everyone:

Second, combining theory, practice the method of outside station optimization

Outside station optimization: the principle of outside station optimization I already said that, do you already know how important it is to optimize the outside of the station, so the outside of the optimization do not see it as a post, we have to use the right attitude to pay attention to the real meaning of the outside optimization, and some friends feel outside the station optimization is posted, in fact, generally speaking, Things posted on the internet are posted in the form of postings, but the methods and platforms are different, so I would like to introduce you to the most effective way I know how to post, and let everyone easily master learning, can help to post when the feeling of boring work attitude, in the station outside the optimization method, I still want to say do seo must combine theory and practice, so that we can learn better.

Outside the station optimization method Most people know is posting, as we step into the SEO industry the first time contact is posting, because the station code needs a certain amount of knowledge, and into the SEO friends are basically novice, so it is impossible to contact the station immediately, so the post is SEO first class , because this has done a lot of SEO friends feel do not SEO technical content is posted, in fact, do not actually do outside the site optimization post is only one, and in the post we will encounter a lot of problems, especially when some friends encounter the deletion of the post or be sealed by the IP when it is more headaches, So we have to do a good job of combining practice and theory to do SEO, first of all, I now give some novice friends to say how to prevent the post will be the webmaster delete the letter sealed IP, first post we want to do with us to do optimization of the site related to the Forum and columns, In this way we post the chance of being deleted will be reduced a lot, but in the post because there are a lot of friends posts too advertising, so the relevant columns related to the forum is also deleted to seal the IP, so we can do is to reduce the advertising form, Because there are a lot of friends on the post that want to do a job a double profit, for example, you want to send out the chain and directly introduce their own company, which is part of a work volume of the effect of double income, so that the words of advertising will be very serious, so we'd better not too advertising, And some friends will be posted when the content repeats, finally by the webmaster delete posts, this is also the reason, so we need to know that no forum is not allowed to repeat the post, and we want to avoid repeated postings, so that first of all we want to send in the forum not a post content, as long as the connection to the same address on it, This is one of the tips of posting, of course, this will not make 100% delete posts, but at least can be guaranteed to live 80 of the posts on top.

Said finished posting, next I should introduce other methods, which hair outside the chain the most effective way is soft wen, the so-called soft wen is the original soft text, the effect of soft paper is to do a job a lot of benefits, generally a good soft wen will be reproduced, so as long as you write a high-quality soft text, attract others to reprint, Then your chain will be much more, but write soft wen when some friends feel very difficult, in fact, write soft wen is very easy, as long as the first time, write the second time you will not have any psychological burden, and write soft text when the title is very important, and the title to novelty, the more attractive the better, If your soft text clicks a lot of words, then you a soft article can also top dozens soft wen, so said the strength of the soft text is very large, and write soft text when the word is best in 500-1500 words, if the word is too little is not, the number of words less editors will feel your article empty nothing, So it won't be approved, write the tips of the soft text is so much, nothing difficult, and then I introduce another method, that is, network favorites, you may think that the Network Collection folder is included in the page, of course, you are right, but the network favorites weight is very high, And the websites you include in your Web favorites will also be considered outside the chain, and network favorites release is very easy, as long as there are keywords and URLs on it, so that as long as the collection of a day will be included in the network of the chain, the next to introduce a friendship link exchange platform, Friendship Link Exchange platform is very easy to use, and Web Favorites are a principle submit a website and keywords on it, more I will not say, and we can raise blog, increase the weight of the blog, and the higher the weight of the blog, but also can help us to do outside the chain can also do included in the chain, so that raising a blog is also a way.

Method I said so much, there are more ways we say, of course, I also want to leave some secrets, not because I am stingy, but want to leave some method to let everyone to ponder, because in the study is the most happy, if you really can not remember, then you may ask me, but I still suggest you to find the way, Okay, so many I put the QQ number in the following, in order to facilitate the exchange of learning with you, I QQ1024164321, welcome like-minded you add my QQ number, this article by the warm thermostat www.kedida.com.cn original, if reproduced please indicate the source, please support the original, special thanks to a5!