How to combine the brand marketing with the SEO of the Electric business website

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For electrical business owners, do SEO goal is to bring search traffic and direct sales to the site, so the webmaster would like to put the site's keywords to do Baidu home page, so that more users through the visit to the main keywords into the site, although this is a very good practice, but there are many webmaster did not notice the site brand this piece, In other words, in the optimization of the site keyword has never been considered on the site brand, resulting in a serious lack of electrical network brand Authority, and even Baidu can not find the site's brand. However, with the continuous development of the Internet, the strength of the brand is also greatly improved, if the lack of brand-name website may cause a lot of losses. So, no matter what type of website, as long as there is a brand must first set up the brand, so that users remember the brand and then do not search for other keywords but directly search the brand word into the site, in fact, on the brand optimization of this point is currently some electrical business owners need to learn.

Generally speaking, the goal of SEO not only can bring the search flow and direct sale for the electric business website, but also can play a certain role to the Enterprise brand construction. From the current situation on the Internet, if you do not have an independent brand of electronic business, it may be difficult to mix, like Millet brand, if not the Millet brand is known to all people, certainly will not sell so fire, so this is the power of the brand. Of course, I think, want to do a good job platform, the first thing is to do their own brand, brand development marketing to the marketing development conversion rate to the conversion rate to bring more orders. Therefore, the proposal has not done the Webmaster website brand, from now on can develop the brand of the website. About this piece, the author has many years of electrical business experience, and later through the A5 Webmaster Network SEO Diagnosis for the site icing on the cake, now the site's brand is very well-known, some users do not search keywords, but to search for brand words, can also say that brand words for the site brought a very good profit. The following author will be with the electrical business owners to exchange it, I hope that we can bring some inspiration.

First, the ranking is the brand

For ordinary users, they tend to think that when searching for key keywords in a Web site, on the first page of the site is a more reliable brand and service providers, if it can be ranked first, it is more believed to be able to be trusted, of course, this is not absolutely correct, but the reality is that the Internet users almost all have this tendency. I used to be in the shopping when the Baidu search for certain keywords, and then appear a lot of independent electric business site, and then the author will always choose the front and enter the site.

For example: When a user searches for "glasses", see ranked first in the electricity business site, there is no suspicion that it should be glasses official website, then see the site has wanted to start payment purchase, the result was cheated, and is cheated after only know this site is deceptive.

In fact, the main industry keyword flow is not necessarily very large, but ranked in front of the brand value is very high. Some users in the search industry key keywords, which site in the first, will be a lot of people subconsciously think is the best brand, in fact, this has nothing to do with traffic. And the user whether or not clicks, whether really visits your website, as long as sees in the search results page your website to be ranked first, will cause this kind of line.

I am currently doing a small and medium sized electric business website, some keywords in Baidu has always been a good ranking, and some of the keywords are ranked in the first place in Baidu, in fact ranked first in the keywords many people think it is a big company, is a marked brand. Although this to the user is so think, in fact, we are just a "small workshop." Therefore, from this point of view, users search the company brand, the real official website ranked in the search engine first is necessary. I did it at any cost at that time. Of course, this is a trifle for some stationmaster.

Second, the traditional brand building and SEO combination

Traditional brand building wants to combine with SEO, to achieve the company name, slogan, advertising language and other brand elements to be perfect with SEO, that is, search for a specific company name, slogan or advertising language, the company's official website must be ranked first, so that not only strengthen the brand, but also to avoid unnecessary misleading. At present, some large companies are very important to this point, of course, there are some small and medium-sized electric network to pay attention to this point, like the author, the special attention to this piece.

Words again said back, now many domestic electricity business website, enterprise and so on this aspect understanding is insufficient, when the user searches some certain product brand, the advertisement language, the company or the product official website is completely unable to find the related website. Therefore, it is also recommended that some of the electrical business site can be a good brand in doing other work. In other words, a brand can decide everything.

Written at the end:

Above by the billion optical network http://www.yichao.cn/original editing. No matter when and where, as long as you do the website, you must first the brand visibility amplification, so that users no longer go to search keywords but directly search brand words. In addition, to do whatever it takes to do this, the latter will certainly bring a good profit effect on the site.