How to compute streaming media distribution in the new media age

In a year or two, we may be in trouble when the Internet is used to access all TV, news and magazine content via http://www.aliyun.com/zixun/aggregation/17302.html "> traditional channels." Recently, Shelly Palmer on the blog about this issue. I understand that the authors want to pay for the digital distribution of media, but I don't understand that they want to charge from each streaming media. This is easier said than done. A major problem is that distribution with the media is rapidly dividing.

The concept of "currency" in the media is relatively simple, and it is a mechanism used to assess the value of the media, which, in television, is a Nielsen survey that can measure audience ratings. It can measure how many media buyers and sellers decide how many ads to send. The Nielsen survey determined that users in other countries were watching TV by randomly investigating some families. Other media and countries use other mechanisms to calculate the number of users watching television commercials.

Digital distribution mode will change with online activities. Online, we use the Ad Server number as the "currency". The media Rating COUNCIL,MRC is also the same organization that audits and validates Nielsen offline, providing an audit guide for online impressions. Between IAB and MRC it will take years to complete the India rate Review guide. Because of the rapid development of online technology, this guide must be constantly upgraded, which may be beyond the control of IAB and MRC.

This is still a concern when you analyze media content delivery and related requirements, as well as the possible changes in advertising and content calculations. The Writers Guild of America (WGA) is making efforts to pay for viewing the author's digital content. At present, however, there is no formal mechanism on the market to ensure accurate calculation of the amount of browsing content. At the same time, new ways of delivering electronic content are emerging.

For example, streaming media network video, streaming media download video software (Joost, BitTorrent), downloadable to TV videos (Xbox, Tivo, other DVR), video downloads to other devices (Zune, iPod, mobile phone), DVR, Slingbox and Ajax and other network applications, and so on.

All these distribution methods require a very accurate computer system, in other words, these distribution methods must be approved. IAB and MRC have developed an audit guide for rich media applications and Ajax, which took a long time but still did not cover all areas.

(Original: June 30, 2008; Compiling: Song XI)