How to conquer the enterprise with soft Wen

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Since the brain Platinum hot, soft paper is increasingly the attention of many enterprises, so the enterprise soft wen more up, but also a problem, is the effect of soft paper greatly reduced, the reader increasingly tired.

In the final analysis, Soft Wen is the derivative of news, is the news of product and Enterprise as the center of Appeal. Therefore, the journalistic nature is the first principle of the soft language operation. Because of the intensity and breadth of communication, news has unparalleled advantages. The commercialization of soft paper through effective selling points to the rise of social events can be the media attention and become news, in turn, the success of the soft Wen also has a strong journalistic nature.

What is soft wen? As the name suggests, when referring to its relative to the strength of the flexible advertising, the pursuit of a breeze, the smooth effect of the spread of silence. If the advertisement is Waigu Shaolin time, then, Soft wen is petitions, softness of Wudang boxing, carrot and stick, both inside and outside the repair, is the most powerful marketing means.

For the manufacturer, always want to all the information about the product peremptorily told to the consumer, and advertising can carry content is always limited. As a result, the soft text becomes the most important information supplementary means of advertising. "Because the audience will always want to know more about the product" (David Ol), the question is how do we operate the soft wen? How to embody the soft text of the "soft"?

A poor soft, poor reason is always various, and successful soft, under the scrutiny, we can always find the reason for its success. In the author's experience, these success factors can be summed up in such three aspects:

Relative to the impartiality and objectivity of the news, the goal of Soft Wen is directed at the audience, and its starting point is no doubt the enterprise and the product itself, is the interests of enterprises and products with "seemingly objective" way to express. That is to say, no matter how much your soft text looks like news, your motivation is always enterprise and product.

Soft art Of course embodied in its "soft" above, but also because of its "soft", more obvious operator's skill. But, opening the newspaper, Open the magazine, in the everywhere soft Wen ocean, really lets the human heart soft thing really is very few. After the brain platinum, seems to set off a new round of soft Wen superstition, and the understanding of the soft wen deviation, but also led to a large number of product specifications of the language of the newspapers.

Different from the visual communication as the core of the plane ads, soft text through the reader verbatim reading to convey content, the strength of the text determines the ability to spread the soft text. Soft Wen has no effect, first of all, it can not attract readers ' interest in reading, but in the limited space to seize the audience's eyeball, but also accurately convey the enterprise's attempt, this is both soft and soft text of the artistic location. A6 friend chain for you to do excellent soft writing and promotional programs, soft writing promotion, to A6 friends chain.

A6 friends chain found that enterprises have become the main commercial, each enterprise will increasingly be the media and the community's attention, whether the software is outstanding, the key whether there are news points, whether the enterprise can integrate into the tide of social development. NetEase News Release Http://serv.admin6.com/Gateway.aspx?id=23