How to construct the chain by analyzing the competitor correctly

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Sun Tzu has a cloud in the art of War: "Know each other, win, not knowing the other and confidant, a win and a negative; It may just be a military tactical tactic, but in fact this sentence is useful for our optimizer, we can use this tactic to many of our optimization strategies. Especially in the construction of the outer chain. The importance of outside chain construction for a site must not be the author's special note, each optimization staff should have a personal feeling. For the construction of the chain, most of the optimization staff may use these methods: forum, Baidu's related product services, blogs and so on. So how to do the outside chain to achieve the best results? I think this is back to the first sentence, is through the right analysis of your competitors, and then find a suitable for their own outside the chain construction strategy. So which aspects do we need to analyze?

First: Analyze the source of your opponent's external chain

The first step in analyzing your opponent's chain is to ask you to analyze the source of your competitor's external chain. Look mainly from the blog, forum, Baidu related products or other related platforms. After you know the source of your competitor's external chain, you can follow the source of your opponent's external chain you can based on this information to plan your outside chain construction strategy, such as your opponents use a number of relevant forums to do outside the chain of promotion, you can also do in these forums outside the chain of construction, so you can save you to find the relevant forum time , but also can build the chain on the basis of the opponent better.

Next: Analyze the quality of your competitor's external chain

Outside the chain of quality is that we do outside the chain construction can not be overlooked a major factor, if you analyze the opponents of the chain when the outside chain and found that there is no one's own so much and rich, but the ranking is much higher than their own. Then you should take into account the quality of the outside chain on one issue. So how do we analyze the quality of our opponents ' external chains? First, we can look at the distribution of the external link platform and its own site relevance how? is the outer chain stable? The three aspects of information will directly affect the quality of the chain. So we can through these three aspects to check the quality of the external chain of opponents, to develop a more high-quality outside the chain construction strategy.

Then: Analyze how opponents use anchor text

The most effective outside chain construction is of course the use of hyperlinks. So for us to know how to use hyperlinks to build the outer chain. We can still analyze our competitors. First we need to analyze how the opponent uses the hyperlink, and what the anchor text is used for. Not only can we learn what keywords to use to do anchor text, you can also understand the opponents use the key words. Then based on this information to choose the appropriate site for their own keyword optimization.

Finally: Analyze the frequency of the construction of the opponent's chain

For search engines, it likes stable sites. The most optimized people we should be aware of this. You should pay special attention to this when doing the outer chain. When you analyze your opponent's outer chain, if your opponent's chain is very large, even if the opponent outside the chain is now a small amount of increase, you can hardly in the short term, the construction of the outer chain beyond your opponents, because of the construction of the chain, you need a certain amount of time to accumulate. You can set up your own outside chain to increase the frequency by the number of external chain to increase the frequency of their own strategy. After all, if a site does not have a stable frequency to increase the chain, it is easy because of the chain of sudden or abrupt reduction of the site into a dead end.

For the construction of the chain, I think the best teacher is your competitor. Through a reasonable and correct analysis, you can make the construction of the chain to achieve a multiplier effect. This article by http://www.69191.com original, reprint please keep the link.