How to convince patients with medical soft text

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Is the medical soft writing good? People say not count, patients like the most important. Because from the marketing point of view, we write soft text The main purpose is to bring valuable information to the target customers at the same time, our products and services to sell to the reader, to attract potential customers to achieve a double win. From the point of view of medical soft text, the patient is our first choice, the patient's thought is the soft text planner creates the thought Fountainhead, our article does not depart from "our masses", only then insists the marketing route which comes from the masses to the populace, can guarantee the marketing performance. Then how do we recognize the current traditional "old" thought and establish a correct marketing concept.

From the traditional "I"-centered propaganda thought to the "customer" as the center of the propaganda thought change.

We know that the majority of medical enterprises in the publicity hype, often "I" as the center, "Our hospital developed a new technology?" is our hospital the most authoritative in treating certain diseases? Our hospital has the longest history and the most powerful teachers? Wait, we, we ... Always so sparing no effort to recommend our information to the reader, obstinately, we do not take into account the reader is not the mind, put in the past, after all, by the impact of traditional paper advertising, taking into account the cost of advertising, time set, length limit, the hospital can only do the self "beautiful" to show the reader, in order to achieve the effect of the crowd No history of the creation of history, no word of mouth to find celebrity endorsement, this is the historical reasons, however, from now on, we should completely change the mind, in the information highly developed today, medical soft text appears, let the promotion of the cost, content design, the Shang of time to become a cloud, we completely out of the constraints, So in this time of focus on user experience, we should realize that one-sided ego propaganda is not feasible. Therefore, Stationmaster often said, the medical soft article should appear the case to appreciate more, the scene reappearance, appears the humorous small story more, nowadays hot spot, this is not only the innovation writing way, also is respects the user, from the user angle of performance. Let the patient body urbanite feeling, enjoy pretending of reality. Small series always think that "no permanent readers, only the eternal value", the current medical competition is too intense, you do not ingenuity how to move the reader?

From the customer's point of view to the real, Yanzhiyouwu.

The beautiful lie is still mirrors. Now medical enterprises focus on a variety of hype, star endorsement, is always only a temporary heat, eventually can not bring you long-term, stable customers. Because, "Road horse buy power, day long see the people", for patients, speculation is just to provide our gossip, nothing more. "We are no longer blind, we uphold the rights of the Law" This is the modern consumer's inner monologue. Good sales from good brand, good brand from the accumulation of a bit. Hospital promotion should be a positive attitude, do not expect a few medical soft wen can immediately change the patient's cognitive view, to recognize their products, services. Also do not expect a few medical soft text can make readers gladly spread for themselves, to help themselves to share. Enterprise's desire is very simple, is through that a carefully planned soft text from inside to outside, from simple to complex to help patients understand us, feel our sincerity. Enterprises should pay more attention to the patient's life, the authority of the enterprise should be established in every case to share, the enterprise's reputation should be established in every user experience, only when the customer read this soft wen, "Oh, the original my illness is this?" Yes, does this approach really work? " Well, this hospital is very good, the doctor analyzed in detail, taught! Over time, are you worried that your efforts have not paid off? Medical soft Wen is a bridge between patients and hospitals, only to make patients more dependent on you.

Finally, use the action to practice their own commitment, with the efficacy of supporting their oath, this is the enterprise medical soft text to promote the success of the road!

This article originates from the gold panning Soft article: http://www.faruanwen.net/tuiguang/2013/0515/20456.html, reprint please specify!

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