How to convince your boss to agree with your chosen keyword (a)

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Site if you want to get good traffic, you have to choose good keywords, seo people know. How to choose good key words? SEO people have almost the answer, although the introduction of keyword selection of the article a dime, but said the basic truth are the same? But your boss may not have read these articles, how to explain to them that you choose the keyword is reasonable, Liu today combined with their own experience to do a simple explanation. The contradictions in the choice of words: the choice of words is basically based on the following four principles, so the general concentration of contradictions are also concentrated in these points.

1, avoid the competition is too fierce keyword

The most difficult thing for leaders to understand is this principle, because he will think that a word can not do it is your inability to perform. It's a good example of how they raise money. What exactly is the competitive keyword? Look at this screenshot, Baidu's own open platform can not enter the first screen. You can optimize your own keywords than Baidu open platform before. It is the law of capital market that the words of economic power should be spelled out.

The example of spelling money is easy for the leadership to understand.

Continue to follow the cost of the example to tell the leader you encounter the Super hot keyword, told him that "good ranking" is also the cost and time to hit out, but not so direct only (it is best to give a few related sites to buy outside the chain or to do soft article examples). Leaders are sensitive to spending and are willing to listen to them. Remember that talking to them about money is more effective than talking about esoteric theories.

1, the key words can not be too broad, that is to say, try not to select Common keywords.

In fact, this principle is basically the same as the first principle, the general competition is more intense. If the leader and you have this aspect of contradiction, to the degree of competition is correct. This depends on your level of flicker.

2, key words can not be "cold".

I've never seen a leader who doesn't understand this principle. If the leader has to choose this word, you give him a job is too easy, the few people search words to do it is very simple, haha.

3, the key words and the content of the site is closely related, the content of the site embodies product keywords.

I have never seen a leader who doesn't understand this principle.

The above four points are basically not selected which words out of the contradictions, after exclusion, we will find that there are also keyword optimization contradictions. The difference is not a lot of keywords, why choose this do not choose that, how to persuade the Boss? The next article discusses this topic. Here's a 2-point personal experience: convincing the boss

1, in judging the key words of the competition, be sure to prepare some of the main city's proxy server address. Because the same word in different areas of competition, especially from competitive advertising competition, through the agent to observe the actual competition in your target area is very necessary.

Even if you do it locally, the choice is to have localized keywords, look at other areas of the situation is also necessary, because things will develop, such as Jinan recruitment, one months ago, but only three or four sites in the bidding, now will occasionally appear in Tianjin so full screen are all promotional links shengjing, Maybe one months later. To look at problems with a development perspective.

It is sometimes quite useful to take strong evidence from other regions to negate the keywords your boss has chosen.

2, what is the cold key word, this depends on you and your leader how to see the problem.

A keyword can not be "cold"-this refers to the site of the subjects, not to say cold words should not do, high conversion rate of cold words, no matter how cold he is, can bring customers is still worth doing. Don't be dogmatic.

b own website name, calculate is not cold word. Some articles say do not use their company name as a keyword, because their company name is cold word, you do the first is useless.

Do not be misled by this view, to ensure that users search your site name will be able to see you in the first place is quite necessary, no side how you accumulate customers ah. We can always see the domain name to facilitate the memory of the article, in fact, let users remember your site name than remember your domain name simple dozens of times times. The value of a short domain name is not necessarily higher than the combination of "site name + First Rank".

We can go to search "every guest", the other people's own station natural rank first this is not what, "bid protection, plus Aladdin promotion" shows that others to the site name to do the first place attention. By the way, you must give your website a good name. "Low repetition rate and easy to remember short" site name will give you a lot of revenue. To say deeper, this belongs to the category of brand building. It's not a good choice to use your company name as a site name, unless your company name has the features you mentioned just now.

This article address: http://qingdao.myjob.com, reprint please keep the author information: Liu, SEO beginners, welcome everyone to communicate with me.