How to correctly analyze and make good use of Web log

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The website is the network platform which the enterprise carries on the image demonstration, also is the enterprise carries on the product and the service marketing electronic commerce platform. The site itself is an intelligent database, recording the operation of the site and access to records, these records are stored in the site log.

We can learn through the site log of the user's IP, access time, what operating system, monitor or browser, access to the site of which page, whether the visit is successful, the service side is running normally and so on to provide relevant decision-making basis for enterprises. We should be aware of the following points when analyzing web logs:

1, the user's IP address. We can judge the user's geographical location according to the user's IP address, and then count the geographical area of the visitor. In particular, enterprises do a bid promotion, if the development of the same IP within one day multiple visits, it may be malicious clicks.

2. Date and time of visit. According to the date and time of visit, we can determine the time period of good site access rate is high, so that targeted on its causes and advantages of analysis, and then take the relevant measures to use that period of centralized marketing and so on.

3. Number of visits and stay time. By analyzing the user's visit times and residence time, we can judge the user's purchase intention intensity and the attention degree to some content, thus help the enterprise to strengthen the customer contact and carry on the content optimization construction accordingly.

4. The amount and number of pages being crawled. Through the site log analysis of the site page is crawled and the number of times to determine the search engine spider's active strength, crawl depth and affinity, and so on, so that the site optimization more targeted, so that the search engine spiders crawl and include more web resources.

5. Access the return code of the page. Whether the search engine spiders or access users, according to the HTTP Status Code access page, we can trace back and judge the site page is normal, in order to timely page adjustment and so on.

6. Visitors ' antecedents. It is important to know what channel a user accesses to your site. In this way, enterprises can optimize the construction according to the relevant source channels, thus greatly increasing their own tourist advantage.

To sum up, the Web site log for the Enterprise website optimization and marketing has a very large auxiliary role, this does not make a statement. I hope this will help.

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