How to correctly and effectively select keywords for e-commerce website

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Keyword selection has been a site SEO process is a very important step, a lot of friends at the beginning of the station, on the selection of some very popular keywords, blind pursuit of these popular keyword rankings, and even for high ranking and only use some cheating methods to cheat search engines, the final result is basically the search down right or K station.

This phenomenon in E-commerce site becomes more obvious, many e-commerce sites do not hesitate to raise a number of popular keyword rankings, but the actual effect is that the flow of the site does increase, but the income does not improve, in fact, e-commerce-oriented is the direct customers, consumers, Then we should be the visitor-customer (consumer) of the maximum conversion rate, and we optimize the purpose, that is, so that customers directly find the desired products, and generate orders, rather than traffic. Webmaster College has also optimized some e-commerce sites, below to share some of the work on the keyword selection.

First: Select the core keywords of the website

E-commerce site is to sell our products, then our core key words of course is the name of our products, for a single product site, the keyword is the product name and product categories, for many products of the site, all the products are keywords, but need to reasonably arrange keywords to different pages.

Second: Expand and extend your core keywords

Chinese characters are broad and profound, through different combinations of Chinese characters and synonyms to replace a product can be combined with a lot of extended keywords, that is, long tail keywords. For example, we live in a product with multiple names, such as: Computer notebook computer desktop, is actually the name of the computer.

It is also important to integrate different keywords to create more keyword extensions, such as our product origin, performance, texture, color, etc. and the core keywords together, are very good keywords.

Third: Understand your industry and the customer's search habits

Every customer has its own search habits, each industry also has its specific search habits, then we must experience as a customer, how to search for a product, but also to our sales staff and a variety of Web site statistics software, find out what users like to use the search words, This work needs to be constantly summed up and found, and in different stages using different keywords.

Four: Focus on your competitor website

E-commerce in the 2011 has been very popular, of course, such as Taobao giants we can not fight, but you must pay attention to and your other competitors in the industry site, analysis of their website keywords, of course, as long as the analysis of the first page of the search results of the opponents is enough, And according to the opponent's keyword ranking situation timely adjust their keywords, remember too popular words we can participate but not focus.

V: Use the Search keyword tool

Using search engine tools, the list of keywords will be expanded and perfected according to the above steps.

Google keyword tool: https://adwords.google.com/select/KeywordToolExternal

Baidu Index search query: http://index.baidu.com

In these tools, you enter the keywords in the list, query the series of keywords or keyword combinations associated with the word, and the tools are sorted by popularity (search volume). Using these keyword tools allows us to select the most correct and effective keywords.

E-commerce is the direct production of the fastest efficiency of the site, but the intensity of competition is also the highest, the choice of keywords is just a good beginning, there are a lot of work to do, such as website promotion, website production, user experience improvement and so on, but we have to do every step to make the site to receive more orders.

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