How to correctly describe the website title keyword

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Now as a webmaster to optimize the Baidu search engine is an effect, the importance of the site title is self-evident. Site Tiele Show the theme of the site, Baidu search results page Most prominently displayed in front of netizens. A good website title can guide users to the site's clicks, to bring more traffic to the site. So how to correctly write the site title keyword? The following by the flying Sales Studio Gao Fenglai tell a personal point of view.

Take a look at some of the common forms of title on the Web.

A common form of writing is to map the site keyword ranking, so that the title keyword stack. Have to say that this is a way to get the site ranking a very good method, (Baidu official text to remind: Prohibit tltle keyword piling, lest the site by K. See Baidu Webmaster platform, but there is the risk of Baidu penalty site, if the site is punished that outweighs the gains.

The second, did not pay attention to the title, just casually wrote the brand keywords. Does not know the website optimization, also does not understand the title to the website importance. So no special attention, but casually fill.

Third, the industry often said, "Four but three, three but four, two but five" principle. Refers to four words of keywords do not repeat the occurrence of more than three times, three words do not repeat the keyword more than four times, two words of keywords do not repeat the occurrence of more than five times. For example: "Polyacrylamide" The four words of the keyword, in writing title, the maximum can only appear three times. If appear once, Baidu gives you rank add one point, appear two times, Baidu adds one point to you, appear three times, Baidu adds one point to you again. And when you appear four times, Baidu may think you are keyword piling up, all of a sudden there is no ranking. In the person said "polymer Flocculant", this is six words, that is to say, five times, the same, three words of keywords, two words of keywords, and so on.

Share some methods about how to describe the website title keyword.

First, site positioning, to find the site's core competitiveness, the most unique to attract users to click on the unique characteristics of the word is "you have no I have, you have my excellent, win people a" site features to be reflected in the title. For example, many e-commerce sites, medical websites are accustomed to using the word "official website", thereby increasing the network name on the site's trust. There are some training, food sites, can add some what what security certification, to show the quality of their site, different, to guide netizens click.

Second, the title of the word control. General control within 30 kanji, or 64 characters. If more will be in the Baidu results page display is incomplete, the theme of the site to affect the expression. A lot of title writing does not pay attention to the title of the word control, so long, the display part of the site's theme is not complete, it is difficult to cause netizens to click. Note the title of the first seven words, the highest weight, followed by descending.

Third, the rational use of Baidu's word segmentation technology and perfect matching principle. Baidu participle technology simple understanding is the long tail of the keyword split. For example, Chengdu Network Marketing training, Baidu can be split into Chengdu Network, Chengdu Network Marketing, Chengdu Network Promotion, Chengdu Network Marketing training, Chengdu Network promotion training and so on. Some are like permutations and combinations. To get more keywords, so as to obtain more web traffic. For the perfect match principle, is the netizen enters the Baidu input box the word again, and the website title shows exactly the same.

The above is about how to correctly describe the site title keyword, hope to help you, this article from: http://www.shgni.com reprinted annotated source.