How to correctly position keywords for website

Source: Internet
Author: User
Keywords Site positioning

Do SEO, the choice of keywords are not unfamiliar, we all know in a site to do SEO before, how to give the site a correct positioning, to small direction, is how to choose the keyword is very critical. Select the keyword, we all know in accordance with their own http://www.aliyun.com/zixun/aggregation/8982.html "> site positioning, to select a few pre-selected keywords, and then check Baidu Index, Check the size of the keyword competition, and finally determine the key words. This everyone will, but a little detail of the issue (problem), is often a little SEO veteran easily committed shortcomings, the consequences of the subsequent discovery of the choice of keyword is not in place, or the whole election is wrong, so that will do a lot of work without diligence. Then how to choose key words, important to pay attention to what points? Small head Baidu bidding rankings software small series summarized as follows:

A keyword can be very directional direction is to search your keywords of those website visitors, is not your goal to hit a customer for example, if you are selling weight loss products, then if your key words are weight loss drugs list or the most useful weight loss drugs such as such words, of course, is very directional; And if you choose the fastest way to lose weight, the conversion rate must be very low. As someone leaves your website, what he wants to know most is the method, not the product. So the word is not directed. Such an inappropriate word, even if the index is very high, even if one day you do rank, a day to your site a lot of people, can also not as much as a far less high index of the directional word.

Second in the choice of key words, we will of course refer to Baidu Index and Google Keyword index and so on. But index this thing can only be a reference, not too pessimistic to measure. According to the general practice of the assessment, the common key words, if the index is 500, and the premise is that the index in a very long time (for example, six months to a year) analogy bumps, then you do Baidu before three, about 200 to 300 of IP traffic. But this is to be in the form of exponential turbulence, in some cases, that the mean to brush the word, a word of the exponential shaking curve is very large, then often be more careful. The water is very large, this is to pay attention to.

Three OK, index and orientation have done a survey, you still have to look at the difficulty of the word competition. itself to grasp and measure, to its own talent, there is no grasp of the word to achieve the top three Baidu, and can insist on the long time in the top three. If you feel that there is no bottom, the whole did not grasp, then there are two choices, one is Bo once, is equal to and Baidu game once. The second is to keep the word and choose another word. How to distinguish a keyword competition difficulty this to start from several aspects, because the length is too long, or another day to write an article, in detail to say that the difficulty of judging the issue (problem). We also have to think about doing Baidu bidding (implementation) is not much, if you say that the first page to do Baidu has very much, and even on the left there are more than 10, then we have to think is not able to use other words to replace, because even if you do the natural ranking first, will be followed by the implementation of the site to intercept a large part of the flow.

Four choice key words, the divergence of thought is also very urgent. For example, if you are selling drilling machine, then you choose the keyword of cent, in addition to the selection of the drilling machine, including the three words of a class of keywords, but also can think of more words. As you remember, what the player really needs is not the drilling machine, but the hole that the drilling machine needs to drill out. So you think, the man who needs this hole, also use which words to search for example, search the word clothing, is to understand or buy clothes, then search for a brand of clothing, such as the south of the cloth, can be the same as the people who are interested in clothes? You don't always have to be confined to one field to jump out of your mind, and sometimes it can be useful to avoid words that are very competitive, but to choose those that are good and competitive.

about how to choose the keyword, and finally want to say: a lot of time to choose the word mastery level, rely on is a kind of experience to choose, so or that sentence, SEO, the theory is very critical, actually or actually, only put the actual into more theory, choose a lot of words, in success and failure, Slowly summed up the things that can let you have a better grasp of how to choose the keyword. Choose good keywords, will make your SEO successful half!

(This article by the small head Baidu bidding ranking software trial Station provides: WWW.YIJIANJINGJIA.COM/PRODUCT)

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