How to correctly understand the quality of Web pages and improve the quality of Web pages

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In fact, in the SEO optimization circle, many of the staff to optimize the involuntary deviation from the optimization direction, resulting in the optimization of the work, not to be able to play a very good effect, the key factor is because you can not seriously understand Baidu to provide a variety of optimization principles, such as the quality of Web page optimization principles, Baidu on the "white paper" The form of a clear stipulation, but a lot of webmaster is no doubt the violation of the principle of Baidu, or intentionally for it, but no matter from what point of view, violate the principle of Web page quality, the results can only be Baidu K station and finishing.

So how to correctly understand the quality of the Web page?

Baidu's White paper put forward three requirements: the first is to avoid a large number of web pages of advertising and illegal content, as well as window and some sensitive advertising words. Second, the Web page do not set too many reading barriers, such as requiring users to register, login or need to install a variety of plug-ins to be able to login, in other words, the Web page do not embed too much code, so that the user's reading experience is not conducive. Third, the Web page to have a certain degree of originality, and as far as possible to help users solve some practical problems.

From the three points of Baidu requirements, basically tell us what kind of Web page can be counted as high-quality Web page, can get the recognition of Baidu, that is, the Web page is very clean and tidy, at the same time to have a certain degree of originality, and can be a certain help to users, do not let users feel trouble The realization of these points for the optimization of the staff is not a very difficult thing, but why a lot of optimization staff can not do it? I think a very important reason is to maximize the profits of the Web page, such as through a large number of ads to obtain advertising costs, by setting up Plug-ins can also be a profit for the site, However, the result of this is often to reduce the flow of the site, resulting in the failure of the site operation.

Ways to improve the quality of Web pages

Improve the quality of the Web page is actually very simple, that is to comb the content of the Web page, as far as possible to eliminate advertising, within the Web page inside the reasonable link within the site, so as to provide users with more diversified services. And as much as possible to reduce the number of users registered login, reduce the number of user browser installed Plug-ins, so that users can access the Web site unimpeded. Finally, to optimize the content quality of the Web page, as far as possible to achieve the original, but also the original quality, if you really can not be original, in fact, a number of high-quality reprinted articles, as long as it is related to the site, and can help users, these content is also a good content, and in line with the requirements of the White Paper.

From the above analysis of the method, in fact, improve the quality of the Web site is not difficult, but a lot of webmaster may ask, but if not put ads, do not engage in plug-ins, do not collect, which have so much energy but write articles, how can make money? In fact, these questions do make a lot of sense, after all, we run the Web site or to earn money, But we can actually slow the pace of making money a little bit. To improve the weight of the site as much as possible in the early days of the site operation, and then improve the user flow conversion rate, then only need very little advertising, the same can get a lot of profits for the site. And that's the best way to make a profit in the long run.

In short, we do site optimization, must not give up Baidu to our guidance, may use some radical methods to optimize, in a short period of time to gain, but in the long term, or to follow the principle of Baidu optimization, the only way to truly let the site become a veritable cornucopia. This article comes from the free release information http://www.xinxi18.com/, reprint please keep the author link, thank you.