How to correctly understand website location

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Site positioning is what we do in all SEO site optimization work before the first to do, on the site's profit model, users, the face of a lot of areas such as a positioning, this positioning is the SEO in the process of optimization in the course of a major general direction, positioning our site to get ranked after the Internet traffic can earn money, If the positioning is not good may not be ranked or even if there is a ranking we can not achieve profitability, then the site should pay attention to the location of what?

First, the key words need to locate

A website existence must have the reason, the keyword demand analysis time we should regard oneself as the user or "the small white", instead of stands in own angle as well as the simple SEO angle, otherwise will sink into the content nobody to see or oneself thought that has the value essence to experience is not good the malpractice. The location of the keyword relationship between the survival of the site and the direction of optimization. Our words in Baidu Search, look at the first page of the site and related search comparisons, through a detailed analysis of the user's demand for keywords, examples: such as "sprinkler" this keyword

In the top three titles are the word sprinkler price, and Baidu related search also appeared in the sprinkler price, which directly illustrates the sprinkler price this user's search demand is slowly rising, but still not up to the sprinkler video and pictures of the large demand.

Sprinkler price The word user is a certain amount of demand, if we do this keyword and provide content, then directly enhance the site's audience and PV.

We conclude with three points:

1. The user needs as the core

2. Analysis of the same industry website

3. Look at the ranking website Quality Survey

Ii. How to locate the new website

1. Industry segmentation

In the new era of optimization, we want to subdivide our own industry, whether it is keyword, content or demand, to be subdivided, no longer to do all-inclusive website and go to small and fine site, because search engines and users want to have this accurate to meet the specific needs of the site.

2. General positioning

General positioning including the title, description, the first screen design, the overall layout of the page, the layout we are still the simpler the better, the whole page is basically the main products, website features plus users are also concerned about the content of these pieces.

3. Positioning of the content plate

For the content of the plate, we should pay attention to avoid similar to spend a high plate, to prevent multiple pages are similar situation. We according to the site's column name, Content section from the user's needs to set out, do not prevent too many boilerplate text, such as not to the news or related articles in each page are called.

Within the page, our product information is the core, the relevant recommendations of this page as a guide link.

For advertising, the new station do not hang, we must wait until the flow of traffic after we go to hang ads.

Iii. How to locate the old website

1. Valuation of existing content

For the old station has some weight, we want to see the old station now do the content is valuable, now the content is to meet the needs of the current user, because now many sites even do a very long time content or not to meet the needs of users or no value.

2. Look at the statistical data of the website

Look at the statistics tools in the IP, PV, UV, Bounce rate, page views, page stay time, see the site's Thermal click map and link click Map, according to these data to adjust the site's navigation and the first page of the section, and then to the column page and important product pages.

3. Remove unwanted information from the site based on data

Summary: Site positioning is the first thing we have to do, so we must pay attention to it, the site only after accurate and correct positioning, in order to eventually achieve the profitability of the site, such as the site (www.51shiyanji.net) positioned three main keywords, the layout of the page is also based on user needs.