How to crack the website promotion Puzzle Bureau

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After the website is established, how to carry on the website promotion work, often becomes everybody's criticism. Only the website promotion does well, only then can let the website name first, if the website nationality is nameless, then does the website is behind closed doors. Therefore, how to carry out the promotion of the website seems particularly important. In the initial exploration, explore some good ways to promote, hoping to help everyone.

1, the main design of the website

On the original website, should focus on the site's keywords and content to edit. At the same time, the editors should embody the differences between the keywords. Of course, it is best to set up more small stations on this basis, which is conducive to classification. Equivalent to the content of the site to refine, so that the concept of the site reflects more detailed, and the information provided by the site has been updated in a timely manner to facilitate visitors to browse the Web page. Working on key words does not mean doing nothing, on the contrary, targeted visitors provide a clear guide to the purpose, more convenient and quick.

The website page design, mainly is the reference customer's browsing feeling. On the site to highlight the characteristics of the page, to provide a good title, to attract attention, to achieve publicity purposes. In the website color according to the content of the site to adjust, some cumbersome small icons as far as possible, the entire page appears concise and crisp, so that customers browse the mood of pleasure. For the initial site, the use of a variety of different pages and processes, easy to attract customers.

2, advertising

In some good search engines, how to effectively occupy the main position of the page, for the website promotion is a big help. Can be in such as Baidu Alliance, open a number of Baidu promotion account, and then the main object of bidding is conversion rate of the key words. Multiple accounts can be effective in the same keyword to display the content of the site's information, so as to increase the visitor browsing rate. Of course, it is impossible to do more blindly. Only in a certain amount of control can be.

In addition, for some other advertising platform, can also conduct a preliminary test, is generally a large advertising platform, such as we are familiar with the Google, Soso and Sogou and so on. This to a certain extent, increased visibility, but also to obtain customer volume is an important way, the author of Joseph Network in advertising is also adhering to the ningquewulan attitude, because for small and medium-sized entrepreneurs, a large number of advertising after the initial occupation of large amounts of money. If you study the law of advertising, in the appropriate media to put high relevance of advertising, there will be better benefits.

Therefore, we are here to talk about advertising is not to encourage people to blindly promote, but targeted publicity work.

3. Establishment of Evaluation mechanism

The website needs to further increase the popularity and the praise degree, needs to establish an appraisal mechanism. This evaluation mechanism is not only the establishment of the site, but also need to cooperate with some other sites, the implementation of external evaluation methods, by increasing the number of praise, so as to enlarge the effect of Word-of-mouth. The two-pronged approach will have a good effect.

For each place has its own characteristics, especially in the network world, so we do not only do a good job of external evaluation, should be analyzed in the later stage. Combine relevant information, understand the highest conversion rate platform, work out the best promotional strategy. can also be combined with the Forum to promote cooperation.

4, Convenient service perfect

The usual practice is to have a question desk, or leave a message to suggest. On this basis, can also be based on the nature of different sites to provide a more convenient way of communication. For example, free telephone consultation is more direct than message and online communication. Of course, you can organize similar problems, make a unified answer, reduce the repetition of questions and answers, and avoid web page congestion.

In the promotion of the website, will also encounter many kinds of problems. However, as long as the basis of good, in the details of the new, do a good job of advertising promotion. Should be able to initially establish a foothold in the site.

Joseph Net (www.yuesir.com) original feeds, welcome the industry exchanges!