How to create 1 billion-dollar-level "new mobile" start-up companies

Lead: Draper Fisher Jurveston Executive Buppa Muralka, an American venture capital company, recently wrote on its blog about 9 tips to successfully build 1 billion-dollar-level startups in the "new mobile" era.

The following is an overview of the article:

In the past five years, we have been in the "new mobile" era-a wireless broadband and mobile operating platform to achieve a perfect end-user experience of the era. The speed with which mobile devices function is improved is amazing. But in fact, the "new mobile" era is reshaping everything we do, and the platform we do these things, we are still in the early stages of this era.

Since I left Facebook, I've often been asked about the idea of moving ecosystems, and here's why I think the "new mobile" era is still at its earliest stages:

1. Functional mobile phones to the smartphone migration, there is still a long way to go. Functional mobile phones do not have powerful browsers and application ecosystems, while smartphones are equipped with touch screens that allow easy access to information. In the US market, smartphone sales are just over functional handsets, and as is the case in developed America, the penetration of smartphones in other parts of the world can be imagined.

2. People in the industry tend to view smartphones and tablets as "mobile" devices rather than two different product categories. This is changing, and I am excited to see that a large number of companies have established a "flat first" strategy, but it is best not to just shout slogans, but also to take practical action.

3 is no longer just the battle between iOS and Android. One question that is hard to answer now is which version of Android (such as "gingerbread" or "jelly Beans"), which Android manufacturers (such as Samsung and Amazon), and why. In other words, Android fragmentation and dominance are just beginning.

4. Mobile payments remain a considerable challenge (except Pesa). Application shops and operators charge very high, except for high profit-margin digital products, other digital products are difficult to adopt this mode of payment.

5. Authoring content on mobile devices is still tricky. Some of the content we consume today on mobile devices requires a PC-like content-making feature, including keyboards, mice, and dedicated applications. The experience of products such as monitors and Vine shows that the creation of content through touch screen still has a very large market demand.

6. The real mobile multitasking platform has not been invented yet. The smartphone screen is becoming smaller, more and more applicable to one application at a time, access to a limited range of documents. But we have become accustomed to using multiple windows and applications at the same time, and access to the global document System through the computer. When does the new UX mode appear to support multitasking, especially on tablets?

7. There is no "mobile native" advertising platform that allows publishers to profit from their audiences and focus on creating a richer and more participatory experience. On the contrary, startups must now focus on business model innovation, which is equally difficult to solve.

8. In the smartphone ecosystem, there are currently only two types of paid subscription services that have won the user's attention: one such as Rdio and Pandora, and a storage service like Evernote. Are there other subscription services that allow smartphone users to pay willingly?

9. While in the mobile industry there are successful cases of acquisitions by other companies of about 1 billion dollars, such as Instagram and Waze, they also lose their independence. Both in the US and in Europe, startups in the "new mobile" era must step out of the garage and grow into a thriving billions of-dollar independent enterprise that has been staged in China.