How to create a business miracle in 10 years

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Author: Ten years Celebration is a major celebration of many companies, some people in the cheers of profit, some people in the promotion of the company expanded how much ... But if you dream of building a century of inheritance, then this decade, apart from the accumulation of capital and the expansion of the scale, the most should be left to the enterprise what accumulation? After the 10-year celebration of the Woo Jun recruitment network, I summarized the following four points:

A brand that gets market recognition

A market recognition of the brand, is the enterprise 10 years the most valuable wealth. "Enterprise is a life, no brand enterprise equals Walking Dead" (Lee Pao). Brand is an intangible asset of an enterprise, which occupies an irreplaceable emotional and cultural position in the minds of consumers, and can provide continuous increment for enterprises. Like a problem "Baidu", has become a habitual movement of people. "Baidu" This brand has not only been recognized by the market, but also has affected people's lives.

How to build a brand? In addition to publicity and promotion of these ancillary measures, the most important thing is that the product is trustworthy quality and the most intimate service. For example, the domestic SME recruitment first site, Woo Jun Recruitment network has won wide acclaim in small and medium-sized enterprises, the 10 anniversary of the celebration, corporate members and netizens have congratulated, and hope it in the future journey to achieve greater achievements. Without the best quality service, how can you get the support and blessings of the users?

A perfect and effective management system

Although after 32 years of reform and opening up in-depth development, but many enterprises in China, especially small and medium-sized enterprises, management still rely on individuals, not the system. "Management is knowing exactly what to do and making it the best way to do it" (Taylor, the father of scientific management). The purpose of management is to do as much as possible to achieve the intended goal, that is, we often say "with less effort", and lack of a sound management system, will use the most resources to complete or not achieve the expected goal, that is, we often say "less effort." Perhaps 10 years of capital accumulation and expansion of the scale is indeed an achievement, but if not a sound management system, then the temporary achievements will only stop now, and will certainly disappear soon.

A stable senior management team

Senior management is the strategic and external resource acquisition, is the middle management mentor and coach, especially the highest level of enterprise leaders, but also the spirit of the enterprise leader.

The infusion of new management power can bring new ideas and energy to your business, but the stable senior management team for the enterprise's future development, provides the clear strategic direction and the guideline guidance, and as far as possible uses own identity, the status, the social relations and so on, for the enterprise Strategic Goal realization strives for as many external resources. Therefore, in ten years, a stable senior management team must be set up to escort the enterprise at the helm.

A stable and deep customer base

Retaining old customers is one of the top priorities of the enterprise, even more important than the market share. 10 years ago, when IBM's annual sales rose from 10 billion to $50 billion, IBM marketing manager Rogers said: "Most corporate marketing is ideal for new customers, but our success is in retaining our old customers, and we IBM are Ins to meet repeat visitors." "Just like Woo Jun Recruitment network in ten years of 2.2 million of enterprise users and 21 million of individual users, as long as they are in, enterprises have the impetus and foundation for continued development, but also in the financial crisis and the industry recession in the state, to achieve a eight-year continuous profit." Therefore, in ten years, we must establish a stable and deep customer base for ourselves, which is the most powerful umbrella for the enterprise to resist market risk and financial storm.

The accumulation of a person's knowledge can bring a burst of wisdom, and the accumulation of an enterprise for its future development and growth to provide a steady stream of support. The hardware accumulation such as capital and scale is indispensable, the soft foundation such as brand, System, team, customer is more important. As long as the accumulation of these, even if you are still in the industry in the pursuit of status, will also create a "No Ming is already, blockbuster" Industry miracle!