How to create a complete network marketing proposal

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, the website construction Step:

1. Website construction.

2. Keyword positioning.

3. Analyze the competitor of the key words after positioning.

4. The new station before the transfer to the server all the framework has been modified, no longer make changes.

5. The new station will be transmitted to the server, temporarily not to the search engine, waiting for natural collection.

6. Do some necessary updates every day.

7. After the new station submitted or be natural included, start daily update original or false original articles.

8. Outgoing links. Find links.

Second, find links and hair outside the chain:

1. The establishment of Bolg, Sina, NetEase, hi Baidu and other major websites to create a blog and publish articles, the content of the article should contain company information, website address, site keywords, preferably original articles. Or in the end of the earth, such as large flow of stations to publish soft text.

2. In the product related industry website Registration account number and release soft wen, soft quality must be high, the enterprise website is different from other stations SEO, other SEO needs only ranking, and the enterprise station is how to maximize the increase through the network to bring benefits.

3. Looking for links, not only pay attention to each other's PR value, you should also pay attention to each other Baidu snapshot update date and frequency, after all, for the vast number of business stations, most customers are still from Baidu. (excluding foreign trade websites)

Third, the website observation:

1. Every day through the website traffic Statistics system detailed analysis of user antecedents and what the user is the word to visit your site.

2. Daily query keyword ranking, to view the date of the site snapshot update.

3. Often open their own web site, to see the speed of access and whether the normal open.

4. Check the FTP regularly to see if the Web site program has been uploaded suspicious files, check the site code to see if the horse is hanging.

Four, the coverage of network marketing methods:

1. The company's products and website address published in various relevant industry website.

2. In Alibaba, Taobao, HC, such as the flow of relatively large stations to release their products and company information.

3. In Baidu know, Baidu Encyclopedia, Baidu Bar and so on with their own company products related to the local release of information.

4. Publish your own products and company information in Baidu.

5. In Baidu and Yahoo Knowledge Hall, SOSO ask, and so on, and the company's products or keywords related to the problem, and make their own vest to answer.

V. Positioning of key words:

How to choose keywords, this is a very learned question.

First of all, who are the customers that your company is targeting, and what keywords they typically enter when they search for a product?

Second, to figure out how competitive your chosen keyword is, and to figure out if you choose this keyword, who is your competitor? Analyze the strength of competitors, for example, you choose the "mobile phone" this keyword, so let me go to see the previous pages of Baidu your competitors are who? Remove promotional links do not count, the first is Baidu; The second is Pacific, the third is Zhongguancun, and the other is NetEase, the sixth is Baidu Encyclopedia, and so on. As we all know, the first two pages of the search engine occupy a total of 70% of all the search, the third page of the fourth page accounted for about 30%, and then, almost no search volume, unless the previous word is not what users are looking for, but this possibility is slim. And your station can compete for the possibility of these stations, almost zero.

Again, imagine if the keyword you're targeting is really what the customer wants and where it is. For example: Our hospital attending psychiatric diseases, (insomnia, depression, neurological, etc.) hospital address in Shijiazhuang, when I came to work, found the company's preferred keyword is psychiatric treatment network, although Baidu included more than 4,000, but I found that all traffic. Not one from this keyword, this is a typical keyword selection error, let's look at what the search results are. Almost all search results are for psychiatric symptoms of this introduction, but also are some health nets and other sites, you can imagine the search for the word "mental illness," the fundamental purpose of the people? Maybe just want to know the symptoms. According to people's search habits and psychology, if you really want to treat psoriasis, and designated in a region to treat psoriasis, the general search term should be: Shijiazhuang insomnia treatment experts. Such a word, or: Shijiazhuang treatment of insomnia where good. First of all, the first user of the search habits, this kind of people are very familiar with the network, know what words to enter to find what they want; the second user of the search habit is not familiar with the web, and he is eager to find someone else's evaluation or answer. Usually the second search results are found in Baidu know, or some hospitals or health Network forum, when the article mentioned, to weak Wen has gone to Baidu to know and so on the steps to answer questions, there is a useful. Go on, why do you want to know what area you're targeting? Through Baidu Index: http://index.baidu.com/inquiry to understand, insomnia treatment and other words of the search volume, the largest, the most, is Beijing, carefully think about, if the search for the most people is Beijing, Beijing's hospital is not less, Do you think these people will go to Shijiazhuang to see the doctor?

Finally, correct their mentality, we are not SEO and SEO, the fundamental purpose, is how to make the hospital to make money, ranking is Baidu first, I think is not the most important, as long as the first 1-3 pages can be found. It is important to benefit through the network.

Vi. the mentality of network marketers:

Here it is pointed out that to publish the information must be in your industry-related sites, because as an enterprise network responsible for speaking, has not only been doing SEO just, career seo, just want to put the keyword ranking ready, you can collect money to leave, and we need to do, is how to let enterprises really make money, Only by making money can you make more money. If your product is published to the site does not correspond, (typical mass) not only be deleted, if the user inadvertently search to affect the company's image, because customers feel that you are not professional. Why don't you tell me what you need to pay attention to in this site? SEO how to do, because as a network department head, these things you can not, also can not care, find a person for you to do it, you need a clear mind and long-term vision, with the customer's mentality to look at their own website. For example, the general customer search for products, he will input in the search engine what kind of words, all the customer's point of view to consider the problem, so that every search engine to your station, think he did find in your station what he wanted or information, This virtually enhances your station as well as your brand in the user's heart position, perhaps this time he does not have this aspect the purchase intention, but if one day he needs to buy your company this kind of product, certainly will remember you. If only to promote their own products, then there is no need to set up a website, because there are too many free release platform, and the flow of these platforms is indeed very large, but also very effective. Building a website for the fundamental purpose of selling and promoting your own product is part of establishing a brand image is another part.

The best way of marketing is not overwhelming advertising, because in this era of information explosion, everywhere are advertising, basic every person on the Internet advertising has a certain degree of immunization, the best marketing way is word-of-mouth marketing, then how to do word-of-mouth marketing it?

First, when someone visits your station, he doesn't know what kind of company your company is, whether it has a large scale, what they can see is intuitive, I don't think you stand out, and I want to find out what products are visible or directly searchable, from a user's point of view, I went to your site just to find what I wanted, if you pop-up what "Online Customer Service dialog box", I will be very disgusted, although this kind of thing can save money for me, but as long as you hang on the side can be, do not have to hang in the middle of the page, so that customers disgust, if necessary, customers will point customer service contact you.

Second, when a user discovers that your site has the product he needs, users will actively contact you for inquiries and advisory-related functions, in the communication must be enthusiastic, if your product is not suitable for users, then please tell him directly: Sir, your request our products are not satisfied, I think what you are looking for is not our product, you can try XX Company's XX products, perhaps that more suitable for you. This is like putting the hand of the customer into the hands of others, but this virtually increases the user's gratitude to your company and trust, which is more than you coax customers to buy your products better. Business as a person, first of all, the other party recognized your people, then if he does need your company this product, you think he will find someone else?

Again, good after-sales service.

Do the above, the customer basically has recognized your people, also recognized your company, in other words, you buy a MP4, you choose the store's credibility is very good, good attitude, products have any problems or what you do not understand them immediately will help you answer. If you still have friends who need to buy digital products like MP4, would you recommend it to a friend? If it were me, I would.

As a network promoter, to keep pace with the times, to often go to visit some large SEO or SEM forum, often listen to other people's opinions, look at other people's ideas and ideas, not blind imitation, and carefully look for their own business promotion methods. Don't be impatient any time, do sem and seo such as arable land, as long as efforts, there will always be returns, keyword rankings disappeared, or was down the right, to maintain a stable state of mind, calm analysis of what is not enough, do not just know blindly how to accuse Baidu, because we are relying on others to eat, Search engines do not adapt to how your station changes, you can only explore the search engine's preferences.

Finally make a summary: the so-called network marketing, in fact, is a practical marketing means of an extension, but now many people or enterprises do not attach importance to here, perhaps some enterprises have their own website, printed on the business card, but to prove to customers, our company is not outdated, there are sites. They do not realize that through the network can actually bring huge benefits to the enterprise.

Article Source: Psychiatric Treatment Network Admin5 First, reproduced please indicate the source