How to create a cordial, interesting and readable microblog

Absrtact: In the previous period, the company applied for the certification of Enterprise Micro-blog, the company's employees are also required to apply for personal certification to help forwarding and publicity, the benefits and role of Weibo I don't say a little more here, just say, since want to do microblogging marketing, then the best

In the previous period, the company applied for the certification of Corporate micro-blog, and each employee of the company was also required to apply for personal certification to help forward and publicize microblogging benefits and the role I said here, just say a little, since want to do microblogging marketing, then it is best to apply for certification, I see a lot of people in the Micro Bo marketing has no plus V, That would be a discount on credibility. As for the content of microblogging marketing, of course, still need readability and fun and the spread of the coexistence, so that Enterprise micro bo more cordial and interesting, to create a more humane official microblogging image, the role of marketing is very large.

So how to create a kind of interesting, readable microblogging image? In fact, if we carefully observe and analyze the contrast, the first fire on Weibo is the grassroots micro-blog and star Weibo, because they are very good at promoting themselves, they are the real microblogging marketing originator and genius, We can learn a lot from these people, how to locate their style, how to let the public pay attention to themselves, how to create a more humane micro-bo image, they are masters.

Case one: Take a writer from Pyongyang, Cheng Chenghao, who claims to be a journalist in Pyongyang's pictorial, is studying in China, he in a very short period of time, he has successfully sold to the public, his microblog has only been operating for four months, fans reached 400,000, in the microblogging activity and quality are declining, It can be said to be a miracle. We can see how he did it: he often send some photos of North Korea on Weibo, then with some more funny copy and pictures, but also on current affairs, it can be said that the domestic microblogging industry a wonderful task.

Why he did so successfully, I think there are several reasons: the first is that for us (North Korea is very closed, there is very little information about North Korea to report and understand), North Korea is still very mysterious, we have few ways to understand North Korea, and Cheng Chenghao claiming to be a journalist in Pyongyang to study in China, This identity is very suction human eyeball, with this identity to uncover the mystery of North Korea, the effect of course will be very good, but also let everyone in a variety of jokes funny words in the understanding of North Korea.

Case two: Chen Yao, she can be said to be the first micro-Bo Queen, this is not her self-appointed, but she did do, we can search on Baidu "micro Bo Queen" behind the Drop-down box show is Chen Yao, you can see her popularity and attention. In fact, in reality, her popularity is certainly not so high on Weibo, and she is very good at interaction on Weibo, but also keen to pay attention to public events and charitable donations and qualification of poor children, so also in the intangible for her to add a lot of points.

Why Chen Yao will be called the microblog Queen? The domestic star to me is more than the fans, visible stars are really a lot of ah, but the stars are busy making money, rarely drink fan interaction, so the star's personality and behavior, fans are not really understand, and Chen Yao through Micro bo, and fans often interact, Show their unique personal charisma, more "grounding gas", the feeling to fans is not so high, do not eat the world's fireworks, but through some life details and some speech activities, so that fans feel that the star is flesh and blood, rather than just can sing or only play the "fairy" film.

After analyzing the two cases above, as you can see, to create a cordial and interesting and readable microblogging, you need to be new and unique content, fun and witty, to bring fans happy time also to get some useful information, can attract the public eye, followed by the need to interact with fans, And this interaction needs to be sincere, not very official!