How to create a happy female site in event marketing

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Hunan TV launched Super Girls in 2007, achieved a very high market effect, launched in 2009, Happy female voice, is currently in the heat, why can get such a big response, I think the main program to cater to the general public ordinary people's innate sex, entertainment, gamblers, greed prize and other vulgar psychology, So super popular, and now China with hundreds of millions of people large-scale super popular things all and above several core vulgar factors. Can be a large area of success popular must be vulgar or even vulgar things, such as beads, knife lang, cui flower pickled cabbage, sister Furong, F4, Brain platinum ads. Can be a large area of success popular must be vulgar or even vulgar things, then we set up the Super female website when we must focus on these several points to carry out.

I. Sex

To let one thing vulgar and produce popular, the factor that joins sex, always will attract eyeball, will arouse the attention forever, will always be more popular. Because sex is always popular and the focus of attention, we often surf the internet to browse the time, found that some sites will often appear sexual induction page, such as on the page to increase the beauty dew point of photos, such as emotional topic one night stand, in Baidu search the list, The fastest rising 10 search phrases are about sex, such as Zhiyi's ex-wife, who said Zhiyi abandoned his ex-wife because of an ambiguous relationship with other women because of the factors involved. Again, such as Shenzhen municipal party secretary Yupu, this phrase search because Yupu raised the lover was exposed, became the focus, became the topic of the public, became popular. So when we build a super girl, the factor of adding sex, such as exposing one contestant to be covered by group leader, is easy to attract the audience's attention.

Two: le

We should be more impressed by the invincible. Ugly invincible by virtue of Lin Invincible that ugly appearance entertainment everyone, let Hunan TV ratings ranked first in the country, why, because the public's mentality (often looking for beauty, occasionally look at the ugly female forest invincible such a variety of mentality is more balanced). And little Shenyang, by virtue of a sentence for what it has become a mantra of everyone. There are crosstalk "Little Dragon Girl", said is a dress more outdated woman, she said a word is: The audience came in to buy a ticket to sit under the stage up legs to see, wow plug, this longer than I ugly more, amused the audience, caused the popular, the main example list, and are high-profile planning, vulgar stance, very fire , ugly female Invincible patted the sequel, small Shenyang Red River south ratio, "Little Dragon Girl" starring also often served as TV program guests. So to build a super female voice is more to join the factor of music, so that viewers happy.

Three: the Gambling prize

Gambling in the heart I believe that everyone has, this is the nature of the common people, for example, Doug, his advertising language is: see ads, free to earn Q coins, prizes! Here in earning Q coins have lucky 28, to small broad, happy 16, are more or less contain the nature of gambling. There are 07 of years of Super girls, the creation of the form of PK will be popular gambler psychological play to the extreme, and advocated willing to gamble defeat. The rules of the auditions also allow many ordinary girls to bet on their fate. Everyone is curious about the unknown outcome, and the psychological planning used to make this bet can often be a popular one. In addition, the uncertainty of the result will enhance the psychology of the audience, increase the ratings, increase the advertising revenue. The entire super female plan all coincide the gambling factor, mobilized even the audience oneself cannot self-knowledge gambler psychology. and Taiwan variety Show < I guess I guess the popularity of > is the typical representative. Then we set up super girls should be added to the nature of the bet, such as lottery, support to vote, the issue of high quality topics to win points (points tax for gifts), and so on, creating suspense to hang up the site visitors appetite.

Four: Vulgar (popular)

Why is Hunan TV's program so hot? Because the support of Hunan TV old team are grassroots figures, soldiers, Chizhi, etc., in the mass dance hall run field bubble out, rather than the regular team, all from the bottom of the troupes run out of the field, they know how to cater to the common people, know what people think, what to want. Can say vulgar achievement Hunan TV. and Guangdong OTC King Shang in his "marketing conforming" book also said that the health care product planning He will not find those who do not understand the lives of the young people, and the so-called 4A long hair talented and elegant people. Another example is Yahoo's entry into China is always unsuccessful, since Zhou 袆 all dismissed the "elegant" management team who drank coffee instead of drinking and indulged in online Yahoo communication without visiting clients, the "vulgar" Yahoo knows how to do business in China and the business began to get a little better. Oriental TV launched the "Lycra my type I show" entertainment, fully adopted the Super Girls audition rules and forms, but is not popular, because this program is the use of elegant type of planning ideas. In China's business world, vulgarity often beats elegance. Then we set up Super female site, the idea must be "vulgar" more popular, Zhao Benshan in the Spring Festival evening < money > The end of the time with CCTV said: "You are not the stars of the people's stage, you took them 2 to take, also put me on the bar" (the exact words seem to be not like this, the general meaning is right )。

Five: Patriotic Love complex

May 7, Hangzhou Wen er Road racing events Why so hot, in addition to Tan Zho is a student outside the University of Zhejiang, patriotic love Complex is also an important factor in this event, know well, do not know better, many will this be the perpetrators of innocent casualties sigh. Hangzhou 19 Floor community because of the project to let the site jump into the "20 floor." In addition, Chengdu Bus burning incident, 25 people died, but also caused widespread concern. Last year's May 12 Sichuan earthquake, flag down half, the country people observe 3 minutes of silence, the car flute stop 3 minutes, all embody the patriotic love complex, we in the planning of Super female website when adding patriotic factors is also essential.

Summary: To make happy female website more popular, must be more vulgar some. Vulgarity is the necessary prerequisite for planning the hundreds of millions of area popular. We should have a common sense and clear understanding of the whole social stratum in China, to make the site can be popular among ordinary people. Recognizing that the vast majority of consumers in the Chinese market are not "knowledgeable" (after all, not more than 5% of the 1.3 billion Chinese who have a college education), this is crucial to our understanding of the conflicting facts and reasons behind the marketing. We must not analyze and understand the most mainstream consumers in China according to our so-called "intellectual knowledge". Article Source: Network Marketing Planning Blog (http://www.bnnet.cn), Exchange qq:707202373