How to create a high conversion rate of the hospital topic page

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Topic page is the first Sina Sohu, such as some portals first launched, the main purpose is to be related to the topic of a lot of information gathered together to form a logically complete page, so that visitors see more comprehensive information. The design of the first topic is to deal with the temporary, sudden, policy changes, social hotspots and other events, because he is flexible, prominent, gathered and other advantages, but also make users more like.

Good things tend to have strong vitality, the pattern of this topic was soon derived, now on the hospital website is also very familiar with, and his greatest use is to be used as a web ads to take the page, so the topic page in the hospital network marketing is becoming more and more important, today Yubo to share with you the topic is " How to create a good feature page for a hospital

To identify a topic, a topic only to clarify one thing

Identify the topic, a topic only to clarify one thing, this is the most basic common sense of the topic page, often is also a lot of hospitals do the most favorite mistakes. Remember to take part in a network marketing meeting some time ago, there happened to be a friend of the hospital to put forward such a question, said that their hospital before Baidu to promote advertising to the content of the Site page or channel page, and then consider the transformation is not good and do a lot of topic pages to undertake, but found that the conversion effect is still bad, It's not clear which way to choose.

In fact, this problem is very typical, I believe that this is not only happened in a hospital, similar problems I often communicate with other hospital friends. Later, by looking at this friend's topic page, I found the reason is the subject's ambiguous. He was going to do a project on induction of labor, but the page added the latest physical activity and preferential activities, perhaps the original design of the original intention is good, that this can let the patient understand more hospital information, but ultimately counterproductive, these activities and topics of the theme do not want to do, but also occupy a number of important positions, too affect the experience, The bounce rate is also high.

The most important first screen of the topic

In general, most of the topic page can not be displayed in a single screen all content, so should be the most important content displayed in the first screen, there are always some people are too lazy to move the mouse wheel. Yubo suggested that the first screen must contain the "most compelling content" plus "a consulting button."

Analyze patient needs and give patients the most desired information

We need to know that every customer who comes to the hospital site must have at least one purpose, he's not going to be okay. Surf the hospital Web site, if you can analyze why patients or family members want to come to our site, what they want to find, and then on the topic page to their most wanted information to show out, I think that's a success, half.

Join the guide in the right place

Talk about counseling, first of all, do not have the entire project is full of advisory links, you need to know all the links into the final appearance is the same dialog box, the wrong will let the patient suspicious. You can find a couple of topics that are relevant to the subject and that the patient will care about, adding these concerns to the content or the message, silently linking to the business, and trying to do well.

Thank you for Yubo Hospital Network Marketing Analysis Blog Attention, this article is the first address http://www.120tui.com/xuqiu/yiyuanzhuanti.html, reproduced please reserve, thank you!