How to create a marketing-type medical website

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We know how to do medical care, if you want to promote on the network, to want more patients to the site counseling, website design is very important, only the site design, user experience will become good, the number of visits will be higher, so that we have the opportunity to profit, so that more people to the hospital, In this way our website can be counted as a marketing medical website.

Do the medical site, not hanging above to see the finished, we have to understand the purpose of the medical site is above, the first should be users to visit, and then to say marketing. A website to have the value of marketing, Tian Micro personally think that can not be separated from the user's visit, because only the user access, there is demand, such as our online doctors through business, QQ and so on consulting online doctors to visit a certain disease situation, willing to come to the hospital, we can profit, This time the website can calculate a marketing type website. If just a recent look, or click on the business Pass has not yet counted off immediately left, should not be counted as a marketing-oriented website. So, here we must be clear one thing, that is the purpose of medical website construction: Access, marketing.

The marketing-oriented construction of medical website construction--the analysis of ideas

To do well on the website, the site has effective traffic, then for the site's early planning is very important, simply say you go to a shop to buy things, if this shop decorated to you feel very good, but also sell the same thing a shop, decorated not how, How do you choose to be a consumer at the same price? Our medical site is actually such a truth, is the so-called "face is still very important!"

Is the so-called "smell road has successively, the surgery industry has specialized", because does not understand the network, therefore regarding "what is suitable for the medical enterprise website?" Such questions are confusing. Since the purpose of the site is to make profit, then all the design ideas must be from the point of view of the user, instead of just looking at the page is beautiful, whether enough gorgeous, of course, the beauty of the page or must pay attention to, people ah are like beautiful things, so that the eyes will not fatigue, there is to meet their own industry characteristics, It is important to analyze the behavior and habits of the users who visit them.

How to build a best marketing medical website-combat experience

To do a medical website, we need to understand the purpose of the medical website, we want to know that the medical website is to do to the patient to see, not to see for themselves, to the patient's access habits to build your site, your site is used to display technology and experts and other elements, the proposal should not be too fancy, should be concise and stable-oriented, Of course, depending on the product is different. How to do it? And look at small knitting Hospital Network marketing small Tamira specific to us to explain?

(1) Website content

We know that the purpose of medical website construction is to promote marketing, the site is equivalent to a product, products have done after marketing, produce benefits, promote marketing to produce benefits of the premise is whether this product is in line with the public is the so-called patient taste, so all of this is the site itself does not have the marketing and promotional.

The content of the medical web site, in general, can not be too single, although it is the same as a department site, such as the design of the ear nose and throat website, in the content above we should have ear nose and throat disease, diagnosis and treatment technology, feature pages, and so on, regardless of the patient's own website and other attention to design places, here will not say much more.

(2) Layout design

You search the medical site, you will find the same, as for the effect of how, still to be inspected, so how to design the site to attract readers, is not the more things better? I personally think that widescreen may be better, and then simple and generous. Of course, also pay attention to the reasonable site structure, as to what kind of site is a reasonable site it? I suggest that readers can go to my personal blog to see.

(3) Consultation/reservation platform design

Maybe a lot of people site design is in place, but regarding the consultation/reservation platform and so on the design may ignore, careful you if earnestly observes, you will discover a good medical website its business pass design is very beautiful, and very specialized, this can attract more patients, which website design is not what kind of website, may not care about the design of the booking platform, a medical website, hang a business pass image is really a customer service, in the patient's heart will be discounted, if you are a patient you were going to consult the disease, but you find the Doctor picture consulting with customer service, you will also believe that this doctor is very professional?

The above article by the Hospital Network Marketing small compilation field Micro http://www.szsem.cn/posts/42.html original reorganization, reprint please specify the source!