How to create a mobile Internet information portal?

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Mobile Internet Information portal, as the name implies is the user for access to information into the first mobile Internet station. Mobile news clients, subscriptions to apps, and mobile browsers can all become information portals for hundreds of millions of of mobile users.

Mobile internet compared with traditional internet, the user's habit of acquiring information has changed. In addition to simple and convenient, the mobile End information acquisition method needs more "laziness", high efficiency and intelligence. The data shows that mobile Internet information portals, mainly mobile browsers, are characterized by fragmentation (according to the survey, users use mobile browsers more frequently, 75.6% users every day, of which 63.3% users use many times a day.) and mobile browser users on average every time the use of mobile phone browser length of 10-30 minutes, accounting for a ratio of 33.1%, the user's habits are visible mainly for several times a day, the use of a shorter time. Human beings are always moving toward a more lazy angle, especially in this era of information fragmentation and large data intelligence, the quality of information and the ultimate user experience to retain the hearts of users.

How to create the information portal of mobile Internet? Then we need to catch the user pain point, and follow 4 new trends of Internet Information acquisition way.

Recommended

With the development of large data technology, the intelligent recommendation of information is becoming one of the ways to attract users. Perhaps the most convenient way for us to get information is through search and navigation. And the current mainstream mobile browser and news client, can be based on the user's different information access time and page browsing habits, intelligently recommend users interested in information. When you stay on a particular page or site for a long time, the next time you open the application, you may be able to prioritize the information you are interested in in a popular location. Even, depending on the nature of the information, Luo lists other popular information for you to read. For example, by analyzing personal data such as "What sports you Like", "you read those books", Facebook can intelligently recommend relevant hot professional teams and book magazines to you on the "Praise Home".

Subscription

"Subscription" is more direct and humane than "recommend". As the current information is complex and diverse, access to channel redundancy, there are a lot of duplication of content, users through their own subscription to the likes of the information media, can greatly improve efficiency, timely access to the most authoritative quality information. At present, from Baidu Browser, Sina and Sohu and other news clients, Zaker, such as subscription software and micro-letter, such as a variety of mobile platform, provide users with their own subscription function, users can subscribe to their favorite media home, more efficient to get the information they want. The launch of these platform subscription features, in turn, it also promotes the development of information media (especially the new TMT media such as Tiger sniffing, fast carp, etc.), many new media subscribers can reach more than millions, bring huge user traffic and exposure rate, and gradually become a custom way for users to get information.

Social

As social elements can increase user stickiness, more and more information platforms are now focusing on the introduction of social relationships. such as NetEase thread, shouting "No paste, not news" slogan, overlay netizen views and thinking of the "building", redefined the value of netizens, reflects the user's wisdom and collective power. NetEase posts through the user's interaction and discussion, enhanced user access to information stickiness, but also extended the entire information lifecycle. This kind of social relationship based on information content and user interest can not only derive new products and content, but also realize the transformation of audiences and expand new income channels. The social elements of the information platform are especially important to the mobile end. Mobile phone's portable, real-time, can meet users anytime and anywhere to interact with the needs of interaction, higher viscosity, easy to integrate into life. As a result, the rapid development of micro-credit and other mobile social platforms has gradually become the first access for a large number of users to obtain information. From the "Circle of Friends" to share the interaction and "subscription number" information recommended, basic to meet the user to obtain different information needs. In fact, social elements have developed into the basic elements of various Internet applications.

Journals

Information fragmentation era, the user access to the information is fast-food type, entry-type, mass but impetuous, leaving no deep understanding and memory, ultimately can not be used for me. Therefore, the in-depth coverage of a hot label is very important, some reading application software collation of the various media "weekly", "monthly", convenient and effective, nature has become a lot of users to obtain in-depth information important channels. The entrance is formed because of habit, the substitution of entrance is also because of habit, and the convenience of use determines the formation and alternation of habit. At present, "read more" as the representative of a variety of e-book readers, the integration of the Internet's advantages of media information resources, timely launch of a variety of popular periodicals, has become the user access to the Internet depth of information important entrance.

From Yahoo to Google to Facebook and Twitter, no matter how the information carrier and interface functions change, is essentially the transmission of information. Therefore, the mobile application based on the content information, only continuously upgrades the product service, optimizes the information to obtain the way, the deep user custom and the enhancement user value, can become the mobile Internet Information entrance truly.