How to create and enhance the influence of the website through the network activity marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Guest: Liu Mouqing Hunan Region's most powerful and influential industry leader. Accumulated a wealth of actual combat experience, the success of Hunan Radio and television, happy to buy, day entertainment media, such as more than 6,000 enterprises to provide quality services, and achieve network marketing profitability. The first batch of Chinese network marketing leaders with leading management concept, three-dimensional network marketing pioneer.

Network activity Marketing, that is, the use of network platform, having a strong journalistic value-a single, or series-combined marketing campaign, designed with a distinctive theme, capable of causing sensational effects, to achieve more effective branding and sales promotion; It is not only a marketing means of advertising, promotion, PR, promotion, etc. , is also based on brand marketing, relationship marketing, data marketing on the basis of a new marketing model.

"Network activity Marketing", its function is a high intensity, high density comprehensive integrated marketing behavior, the activity news reports, the attempt comprehensive news description, the direct plane advertisement, the multimedia advertisement coordination, as well as the specific "public" scene participation and so on.

One: Hello! I would like to ask what kind of direction will the development pattern of network marketing go in the future? What kind of change should we have for the present?

Liu Mouqing: Using a picture to show: The network marketing pattern will be toward the network advertisement brand lasting influence to go. First do the foundation of the Promotion and SEO tamping Network Foundation, and then use the Forum Interactive Marketing, width manufacturing network impact. Network tension is formed through the network activity depth. Combined with network activities + advertising hype popularity, brand lasting influence.

Second: In the network marketing, the promotion of the most can enhance the impact of the site? Liu Mouqing: Baidu under three-dimensional network marketing-to the network as the main body, through the network layout, planning, implementation, data evaluation and analysis, from the perspective of the integration of network industry, the use of a full range of means of communication to create news points, A new network model that triggers the automatic transmission of traditional media and mobile media.

Third: How to locate the site analysis, depending on which way to better improve the exposure rate and conversion rate?

Liu Mouqing: Do you want to know? How is your product layout on the network the most suitable? What is your client's age? What is your industry and competitor's current situation? What are your products in the city? What is the trend of your products in the future?

Four: The website profit this piece how to do can achieve the benefit maximization, I now did the Baidu Alliance, Sogou Alliance, Taobao Alliance. However, there is little profit at all. Do you have any good suggestions?

Liu Mouqing: Baidu Alliance effect, personal feel is very good. See how you use it. At the same time according to product selection is suitable to do Baidu jingjia! such as: A cosmetic product is 60 yuan sales, you jingjia once 1 fast, about 100 people click, conversion rate of the largest 1 people deal, you also lose, unless you for the brand or two sales, for members to prepare, that can be considered! But some products sell a sum of profit 20,000, such as machinery, then you 1000 conversion results once, 3 fast. That's 10,007 of the profit!

Five: Want to ask the teacher, if the enterprise in the traditional field of industry is very influential, but there is no reputation on the network, how to create influence on the network for the brand? What are the network marketing activities for the site traffic and conversion rate is more favorable?

Liu Mouqing: In the traditional influential enterprises do the Internet is the best to do, find an activity or event, using the network media and traditional media combination, all imported into the network discussion. Brand building is around the direction of the brand to find activities, focus on fire transmission

VI: Recently, the internet industry has a new concept called Cross-industry marketing, how do you see the extension of this model, will not have a certain impact on network marketing? Or how big is the impact?

Liu Mouqing: Marketing is ultimately to meet the needs of customers, no matter what the industry's marketing is the same as the work of dealing with people, network marketing is also so, to say the impact, nothing is absolute, cross-industry marketing benefits also have disadvantages, mainly how to integrate the industry resources, very good for the user Service, There are many cross-industry marketing cases, Lenovo and Coca-Cola brand cooperation, electronics and food type of grafting alliance, and so on, recently Suning also lent a TV series to marketing their own services and products are very good examples, do you think?

Seven: Regional training schools, how to do online marketing promotion?

Liu Mouqing: The proposal first completes the market data analysis, uses the Baidu index to carry on the analysis to the education related key words, also may use the Baidu Jingjia analysis tool, unifies own comparative advantageous network channel, carries on the integration layout, the positioning good crowd, then carries on the Network marketing promotion, can be the topic or the form of activities around the characteristics of school training to promote the advantages of integration.

Eight: How should a website do well the network marketing promotion?

Liu Mouqing: Do the industry data analysis, the overall layout, positioning the crowd, understand your products on the network how the layout is the most appropriate?

What is your client's age? What is your industry and competitor's current situation? What is your product's distribution in the city?

Site location to see more data trends, planning a series of network activities and topics around their own advantages of network exposure, combined with the network platform resources, continuing to detonate the topic for your site continuous drainage, personal advice to borrow micro-bo, micro-letter these several channels can be

Nine: Novice How to quickly join the network marketing this industry, especially like our day-to-day work, is to do promotion, blind, daily chain, included in the situation is not good, then that is every day in the blind busy, can not find a breakthrough in the process of self!

Liu Mouqing: First of all, we should understand the job description of network marketing industry. To make a clear career planning for yourself, which direction to develop in the future, if you want to continue to do network promotion, we must seek breakthroughs, the Internet is a rapid update of the industry, every day to learn to understand their own knowledge of the relevant outside, Whether this knowledge can help you, can apply to your work

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