How to create Blue ocean-O2O application in the business industry

Domestic b2chttp://www.aliyun.com/zixun/aggregation/6288.html "> Industry development time, although relatively late, but the growth rate is staggering, by 2010, network retail sales accounted for the total consumption of the whole society to 3%, There is a gap between 8% of the U.S. share, but looking at the current market situation, the whole industry is entering the fight of the "Red Sea", the price war between merchants and one after another, the war is continuous; the barriers to the industry are getting higher, the survival environment of small and medium-sized enterprises is getting worse; high growth means the industry is still growing, Profit is not in sight, but we should see that the current abuses in the industry are not a short-term change, in particular, the logistics system, relying on the improvement of the internet of things, commodity quality is the social integrity, business system constantly improve the results, so this piece of "Red Sea" will be in the price of the sharp weapon more brutal; according to Bogne Mo Blue Ocean Strategy, a book elaborated in the case of strategic convergence between enterprises, how to create a blue ocean will be the key to win the competition, we look at the vertical class of three large enterprises Jingdong mall, excellent, when in the strategic layout of the position;

For consumers, they are more concerned about the price of online shopping, quality, after-sales service, Jingdong Mall, Excellence, when, as the leader in the business industry in these strategic areas of astonishing agreement, or even convergence, it is difficult to find each other to let consumers focus on the bright spot, so, price competition has become the main way to compete at the present stage , the future in the logistics, after the sale of the home will increase investment, this is already a completely public information, difficult to become a weapon of competition, how to jump out of the "Red Sea" is the key to the development of the "blue Sea" has not yet been deeply involved-experience and customization, that is, the expansion of the O2O model, even if the United States such a sound infrastructure, business , offline sales accounted for the proportion of the total social sales still as high as 92%, this shows that experiential shopping is still the most concerned area of consumers; China is in the period of social and economic restructuring, with the change of age structure, the pursuit of personalization has become a social trend, The O2O model caters well or satisfies this trend, through the combination of online and offline, will experience shopping, personalized shopping and e-commerce organically combined; Prior to that, Taobao has made a good bargain, and it provides customized clothing, living supplies model has been recognized by consumers, For example, the custom Otis air conditioner sells thousands of units a day, far beyond the number of large shopping platforms a day of sales, in addition, group buying is also a successful exploration of O2O mode, group buying will be many online experience to transfer to the line, not only to consumers brought convenience, but also increased the sales of businesses, it should be said to be "three win “；

We are still standing on the edge of the O2O market, in the face of such a trillion-dollar market, explore with the current operator more integrated mode of operation, will be the key to truly determine the future of the enterprise