How to create new banking financial services with internet marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The network revolution of 3.0 times has changed the whole world profoundly, the internet is like a huge net to cover the whole Earth, the Earth also from once circle becomes a plane. And the way you manage your marketing on the Internet, also once overturned the traditional retail marketing model, whether it is the Beijing-East and suning promotion war, or Taobao double 11 shopping spree, E-commerce once again to the world to prove the infinite charm of network marketing, and today's network marketing more attention to user experience, Only by making users more convenient access to valuable information and services, is the essence of network marketing. With the user experience of this mode of thinking we look at how network marketing to create a new banking financial platform.

Banking finance and technology the best combination of products is online banking, network silver brings the service advantages beyond doubt, in addition to reducing bank outlets, reduce operating costs, user-friendly banking services, etc., online banking has been from a single online inquiry account balance, transaction records and other basic business, has developed to the current very perfect network finance function, the on-line bank is developing with the astonishing speed, penetrated to the bank business operation each important link.

Let's take a look at a set of data: At the end of the first quarter of 2009, ICBC's personal online banking and corporate online banking customers have reached 61.96 million and 1.59 million households, electronic bank turnover reached 32 trillion yuan, accounting for ICBC's total business volume of 44.5%. Among them, ICBC personal online banking turnover and transaction numbers reached 3.21 trillion yuan and 279 million respectively, compared with the same period last year, 84.6% and 76.6%. The charm of online banking can be seen, in addition to the creation of the various profit value, online banking to bring customers the concept of service is unprecedented, users may carry out account management, online payment, stock trading, and so convenient and efficient financial services. We will take a look at the country's first wholly owned by the corporate corporate shareholding commercial banks-China Merchants Bank's online banking. China Merchants Bank launched its first online bank in 1997, according to the Financial Times, and we will look at a set of data: In 2002, CMB's online personal bank has completed all kinds of transactions of about 1.4 million, the amount of about 9 billion yuan; The Professional edition of online personal banking has completed a total of 2.3 million trades, The amount is over 15 billion yuan; The online payment system of the business has completed a total of 1.3 million payment transactions, amounting to 1 billion yuan. The impact of SARS on counter transactions, the bank's online banking business has developed rapidly. 2003 1 to April, online corporate banking volume increased by 45.5% compared with the same period in 2002; Online personal banking volume increased by 76.7% over the same period in 2002. The author has always thought that when using data to speak the most persuasive, of course, the purpose of this article is not for the bank's online banking propaganda, but just a trigger, we now to specifically look at how network marketing to create a new financial services.

Or that sentence, people-oriented, user experience for the purpose!

The reason why the bank's online banks bring such profits, and the CMB's "because you change" corporate culture is inseparable, and network marketing to break the new pattern of finance, create a new financial services platform, and user interaction, respect for the user experience is the key! Let's look at the new online marketing paradigm of Minsheng Bank. 2009, Minsheng Bank and Bear online together, through the large-scale puzzle on-line game "A wise tycoon" activities of the operation, for the bank vigorously promote online banking. Players in this game can not only be fun games, but also in the design of the Lucky Runner, online answers, download promotional flash and other links to get rewards, but more importantly, can easily understand the business knowledge of Minsheng Bank, the concept of financial management and network silver function. Rich and colorful game atmosphere has created a lot of customers in the game to take the initiative to deal with Minsheng banking business, opened the line in the game of the network banking function, for the people's livelihood brought a large number of potential customers. We can see that, in fact, many of the banking business we do not understand, most of it sounds boring, to the banks to understand the business and feel trouble, and not all of the bank salesman is able to their banking business is completely in the chest, customer and salesman also lack of corresponding interaction, This directly resulted in a large number of potential customer churn. Visible, cross-industry joint creation of network marketing model, the banking industry to enhance the network silver business has played a good model effect.

We don't know what the Internet will look like in 5 years, the author just emphasizes that, network marketing, must people-oriented, pay attention to user experience, this is the real purpose of our article, and in the increasingly mature network era, enterprises are facing a new marketing environment, banks and other traditional industries to want users of all ages, To use network Marketing to create a new banking financial services platform must pay attention to user experience, people-oriented, change because of you. Article First A5, reproduced please specify the Kunming website Construction (http://www.lyjtt.cn/view.asp?newsid=552), respect for copyright!