How to cultivate the stickiness of local portal website users

Local Life portal is not easy to do, especially for a new site to build it is especially so, want to increase the stickiness of users, so that users on your site has a good experience is very important, I combine our 361 highlights of the network to talk about increasing the user stickiness some experience.

Site positioning.

To retain users, you should first locate your site, as long as the selection of the right choice, that is, the direction of the development of your site will be very clear, will not lead to the direction of development is not clear, positioning is not allowed such a mistake. Our 361 bright spots at the beginning of the planning, we insist on: one is to do the life of Zhengzhou portal, the second is to do the Zhengzhou business and community combination of the site, three is for each business to provide a free information on the distribution of the business so a platform, four is to do business and community interaction is very strong site.

Ii. the interactivity of the website

A good site must be a highly interactive site, in this respect, we start from the following aspects: first, users or members can comment on the business, business users can respond to the comments, reflected in the interaction between merchants and members, the second is the members and members of the Friends, Unlike some of today's marriage network, unable to make friends in the station, we designed a netizen can be sent between the station within the letter, you can move and so on. Third, we specifically set up a plate called integral auction, lets the netizen in through the game, invites the friend, the top post, publishes the blog and so on earns the integral, may auction to the merchant or the website to provide the commodity or the experience or the preferential promotion discount activity and so on, increases the user and the merchant relations the close degree.

Third, grasp the local hot topic for reporting and publicity

Our site in the home page set up a local hotspot and hot topic, that is, the response and coverage of Zhengzhou local, Henan local hot topic, will reflect the topic of the people's livelihood in the heavy emphasis on the report.