How to deal with large data by buyers and sellers

Today, 2014 China Big Data Application Forum is held in Beijing. Gao Zhao, vice president of Easy media, spoke at the meeting about the handling and use of large data.

"Advertisers think that the direct help of large data to marketing is to cultivate users ' consumption habits and increase consumption; sellers want to use data to increase their liquidity, and one side wants to use data to help them better understand their own traffic and improve profitability. But not all buyers and sellers know how to use these big data. "The most common problems are among departments, they have their own division of labor and the data is dispersed," Gao said. ”

For data processing, Gao Zhao introduced four steps, first of all, data collection and storage, the most common is online and offline channel data collection, decentralized data management and storage, this is the first internal need to solve the problem. The second is data management and analysis, in which data mining needs to be fully analyzed and collated. The third is to play a good label, the data used in specific practical activities, do a good job marketing.

(Responsible editor: Lvguang)