How to deal with negative news information on the network

With the popularization of Internet, the power of network public opinion is more and more big, even can influence the formulation of policy and regulation. So, now the enterprises and institutions for their own network information, is not afraid not to pay attention to. But the internet is a new thing, many people do not understand his temper. So many people in the face of some negative information, often unprepared.

In the critical period of Internet development and standardization, it is of great practical significance to solve these problems vigorously, to promote the overall level of self-discipline of Internet industry in China, to push the healthy, orderly and sustainable development of Internet in our country, and to put forward suggestions from five angles to curb the breeding of such undesirable phenomena.

First, firmly establish the concept of self-discipline, we must fully understand that the strengthening of industry self-discipline first by law civilized network, not only the vast number of people on the Internet industry's fervent hope, but also the internet industry's own healthy development of the internal requirements, is the Internet to promote and orderly development of the driving force. The internet industry should consciously stand in the party and the national overall angle, always carry out self-management and self-discipline, as a lifeline to maintain the image and safeguard development, adhere to abide by the law, integrity, fairness, honesty, credit, the principle of governance, always put social benefits in the first place, from my start, concerted action to create a civilized environment in the internet industry.

Second, serious compliance with laws and regulations is our task of network. China has issued a series of laws and regulations, for these Internet regulations and governance conventions, we must strictly follow, conscientiously implement, to participate in the conference are well-known Internet enterprises, in the law-abiding, to play the role of exemplary, take the lead in self-examination, mutual investigation, to resist all harmful to social stability, hinder social development of information, Not to the Low-speed content, harmful advertising and other channels to provide communication, and strive to create Chinese Internet enterprises law-abiding self-discipline good image.

Third, the formation of online self-discipline fashion. The construction standard self-discipline space, needs the broad Netizen's participation. vigorously promote the integrity of the network construction, improve Internet users honest online, stress credit and other good fashion, so that the Internet really become the majority of netizens to build a shared spiritual home.

Four, consciously accept the social public supervision. The industry should take public supervision as an important aspect of strengthening and perfecting the self-discipline of the profession and sincerely welcome social supervision. To actively accept the public report, we should strengthen the regular professional ethics education of the employees, standardize the process of information production and release, correct the phenomenon that the traffic is the only assessment standard, and maintain the authority and credibility of internet enterprises.

Five, constantly improve the self-discipline system. China Internet Association and so on, should give full play to strengthen the industry self-discipline organization, guide the role, further improve self-discipline norms, and constantly expand the industry self-discipline of the fashion. Incorporating all industries into the Internet self-discipline system, give full play to the role of internet illegal and bad information reporting Center, in the participation of industry self-discipline and the role of online publishing information, fully guide the public to actively report, promote the network of civilization to implement, so that the Internet has a big change in the face, so that the social reflection greatly improved.

Recently, people often ask me how to deal with the problem of negative information. Today, let's talk about the problem.

First, to plug the source of information

All negative information, must be behind someone in the manipulation, seemingly said a nonsense: (. Therefore, the most fundamental way to solve the negative information is to find the behind, directly plug the root causes, and then consider the aftermath of the problem. Otherwise, if you do more PR work, it may be futile. Because there will be constantly new negative information generated, like floods, will continue to flow into the network.

Of course, not all information is suitable for this article. Generally, the negative information caused by various disputes is more applicable to this article. such as contract disputes, economic disputes and so on.

Say a real case of Kun contact. A software outsourcing company, because it has not fulfilled the contractual obligations, and refuses to accept the customer's reasonable rehabilitation requirements. As a result, the customer will be bad behavior to the Internet, negative information is flying. Later in my proposal, the company actively contacted the customer, will properly solve the customer's problem. The customer then proactively deletes the published information.

So, if you encounter the situation similar to this, then do not rush to deal with negative information, the first time to resolve contradictions, is the fundamental way.

Ii. Positive Clarifications

In fact, not all negative information needs to be avoided. For some untrue, unfounded, or inconsistent with the facts of the information, we can fully actively face, positive clarification. If handled, it will not only eliminate all negative effects, but may even get many unexpected benefits. In fact, many companies have been using negative information to promote the above.

For example, a famous video site in the industry, the network often has its negative information, especially in the early stages of development, negative constantly. The truth is that most of the information is made by themselves. This is just to attract attention, enhance visibility and influence. It turns out that their approach is very correct and effective.

Another example is a newly rising company in the game Circle, because of its cleverly borrowed with the background of the old owner of the portal of the case, in the media to stir up special speculation. As a result, the unknown new company, the wind water.

Of course, there is a certain risk in doing so, so we should be careful to operate.