How to deal with the big revision of Operation website

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The revision is the website sublimation and more close to the user demand one kind of front end behavior, because the user sees is the website page the change and the user uses the function the change, but as one also can not be separated from the search natural Flow survival website, the website revision is also like a kind of "fast suicide", Because the site is also facing the revision of the right to be lowered and the risk of being k, if the avoidance of these risks has become the site webmaster a star language wish, the Internet and so on the idea of collection of home, unable to distinguish and complete implementation, the author through their own large web site's successful facelift operation for the trouble of the Webmaster Guide:

Case Description: The author website is the industry portal, according to the ranks of the medium-sized industry portal site; The site was established close to one year; The main keywords of the site are the first page, the second page, the third page all over, the construction station 8 months after the start of a wide range of changes, including the adjustment Adjust the data content and front-end page two development, after one months of revision, the website set up the tenth month again on line, the site keyword ranking lasted half a month after beginning to return to normal, the author's operation is summarized into the following three parts:

One: Pre-change assessment

No matter how much you understand and grasp the front-end structure of the site or the program code of the website, no matter how you do the recovery by K or the right after the restoration of preparation, please be sure to make an assessment of the Web site revision, the assessment roughly contains the following points:

A. Structural variability Assessment: Web site structure is the framework of the composition of the site, the change of frame will result in the intermodulation of website content, the structure definition, the structure directory name and the structure URL address should be done before the variance evaluation, and the evaluation includes the influence of the content intermodulation, the content interspersed and the call between different structures.

B. Error information Assessment: Error messages contain the number of human factors that may result in loss of content, error, access, etc., and are the most critical;

C. Revision Progress Assessment: Web site revision of the planning time and the time, which also contains the development, testing and adjustment of different nodes of the time stamp.

Second: Change the monitoring and testing

Website revision must find a test server to repeat the inspection test and adjustment, before the evaluation can not be detailed to the details, and monitoring and testing is particularly important, the revision test is mainly divided into: front-end testing and functional testing, front-end testing mainly involves:

A. The return of the page status code is normal.

B. The content invocation on the front-end page is correct and the condition is correct.

C. Ensure that no error addresses appear after the front-end test.

Functional testing is mainly interactive function and JS test, a lot of JS contains nonexistent address, this must be noted that the interactive function of the most easily overlooked is the information search, according to the established URL standards for testing.

Third: Change the operation

From the restoration of the view, the site's recovery operations are mainly concentrated in the site content updates and the site outside the chain operation, of course, the premise is that the site search crawl without error information and error address, the content of the operation of the site I think to meet such a way of operation:

A. Maintain a quantitative update: the number of Web site categories to maintain a single category of 10 data Information Update, the category of more than try to keep 2-5, and do not miss the double; Keep the contents of the homepage updated.

B. Control content quality: Do not need complete original information, but to ensure the original, pseudo original and reproduced the proportion of information, the author of the operation is 2:5:5.

Site outside the chain of operations I think there are the following requirements:

A. The pursuit of stability: the operation of the site outside the chain to determine the operating platform and the operation of the object to maintain stability, the author station is 100 a day.

B. Pursuing relevance: the higher the correlation, the quicker the restoration of site weights.

C. The pursuit of quality: Here the quality contains text address, hyperlink and description of this, the operation of hyperlinks and descriptive text are very difficult, in the text address based on more operation of some of the text, the promotion of keyword ranking will have very great benefits.

Website revision is not a pinch of things, needs to be repeated evaluation and smooth implementation, and in the late operation of the pursuit of stability and quality, such a three-step will certainly help webmaster in the revision to avoid a long time because of the revision of the site is K or down the status of the right, this near the new year wishes everyone a happy New Year!

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