How to deal with the change of competitor's website

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Your site is not the only one on the Internet, so if you suddenly find that there is a site ranking jump to your front also don't make a fuss. There are hundreds of factors affecting the site in search engine rankings, each site will have hundreds of changes may be, so the internet is also a frequent butterfly effect. A change that would have nothing to do with you would dramatically affect your ranking in search engines. Everyone hopes to occupy a place on the home page, many companies and individuals are struggling to fight for their labor. But in fact, there's only so much you can handle. If you rank down, it may not be because of you, but because of others.

New Page Join

Every day, new competitors join in the scramble for the first few pages of the search results. Each site has lots of pages that affect search results, and one or more of these pages will be similar in some places (content, quality, links, etc.) to one or more of your pages. With the new page to join the Internet, is gradually indexed by search engines, there will be more variables to affect the overall ranking.

Most new pages are not at first. However, as they get more attention, popularity increases, links increase, and implementation of the correct optimization strategy, they will affect your page in the search results ranking performance. Their inability to succeed gives you more opportunities, but if they are successful, they can reduce your chances of success.

Your competition is also basically not just your direct competitors in the business. There are a variety of sites on the Internet, information-type, corporate business, leisure and entertainment, or the combination of the three. But each is hoping to get a better position in search results, so that the information site and the company's commercial web site competition (from the point of view), leisure and entertainment sites to hit the information station, the company's commercial sites may be popular leisure and entertainment sites trampled to death. In this fierce competition, everything depends on the ability of each site, all the pages of the site are pointing to the same or similar keywords.

How to deal with it?

The fundamental battle against these new competitors, or aggressive competitors, is to continue to refine your site. Add new, valuable content pages every day. For each product or service to create unique information on the exclusive page, add new tools, write more articles, provide more ... Not exhaustive. In short, the key is, don't stop to improve the value of the site information work.

Increased relevance

Search engines often audit which sites or content is most relevant to a particular search request. Even if we don't fully agree with the search engine's judgment on this, the fact is that for a variety of reasons other sites are considered to be more consistent with search requests than your site. This is where search marketing (SEM and SEO) is needed to do the work. Because the products or services you sell are not automatically the most relevant to the search request. So you need to increase the value of the information, products, and services you provide.

Many of the business will be stuck in the site selected sales model. In fact, people do not want to be sold to things, few people like this feeling, more willing to "be helped." Try to sell your things while helping the user solve the problem.

So ... How to deal with it?

The sale of things is not inconsistent with the availability of information. It would be better if the site could be sold at the same time as a high-quality information site. Provide the best user experience for your visitors to get more information. If you want to make your site the industry leader, then you have to let the site become users can often visit the place. Don't get confused by adding more pages. More content pages are better, and the quality of the content is also important. Starting from the home page, small changes will bring a big difference. Of course you have to make sure that every page is valuable.

Better links

One of the most important factors in getting search engine rankings is links. If you have a natural link file you will have a good start. But don't think you can take a breather. Business competition needs to invest any time to do optimization, do link building. If you give you enough time and effort, you will suddenly find yourself in a completely different disadvantage.

Keeping healthy link growth is a necessary condition for getting a better ranking of search results. Stopping link building will eventually result in your search results page being replaced by other sites with high quality and continuous links.

How to deal with it?

The best way to get a link is to focus on improving the value of the website, the service, the product, and the information you provide. It's not enough to do what you have to do, you have to do better than anyone else. And you also need to provide a lot of free information. The greater the value of the site for the user, the more links you can get from other quality sites. You don't need to be dedicated to doing link building projects, but link building and social media promotion are good ways to add users and links. Look for opportunities to increase your exposure and find ways to further refine the work you've done.

Summary submissions:

Almost all webmasters will find themselves at a certain time to face the problem of falling rankings. It may be because of yourself, perhaps because of your competitors, or because of search engines. No matter what the change, you need to find the answer. Panic also does no avail. Just remember, don't try to do anything until you figure out why.

But there is one point you can always do, and that is to improve. Don't wait until the rankings fall to remember to do a good job of the site. And don't worry about the negative impact of improving your site. If you do the right thing and make sure that the improvements you make are not superficial, then you are in a good position. Build websites, look for new exposure/showcase opportunities and give you more users what they want. By doing this you will be able to deal with the ranking changes as an expert. (article by; NET Earn Forum www.you85.cn feeds)