How to deal with the network Navy

In Beijing time January 17, Wednesday Kai -Fu Lee wrote about the "naval" phenomenon in the Internet industry in China, and how to confront the "Internet Navy" in an essay on LinkedIn, a professional social network.

The following is the full text of the article:

In China, the "Internet Navy" refers to internet users who charge for content. Most of the paid spammers and commentators are from public relations firms, or competitors of targeted companies. They are active in popular social media sites, forums and micro blogs, and want to influence public opinion. These paid content publishers often release benefits for employers ' products and services, while competitors are devalued. Most of the "Internet Navy" uses multiple pseudonyms, and some even use automated tools to spread this propensity to speech more quickly.

So how to counter the "Internet Navy"? The following are several ways:

1. The first is the identification of the Internet navy, including the analysis of the frequency of content distribution, IP address, duplicate content and seemingly false account number. It is possible to delete these comments automatically or manually on your own "site".

2. An effective way to solve this problem is to require users to register their content online. The Chinese government is asking microblogging to do the same.

3. Another way I don't like it is if someone can pay to spread rumors, there must be a way to pay to remove rumors. Some service companies say they can help customers remove negative comments on the web.

4. The best way is to be stronger. If your social media account is popular, you can refute it. Your followers will help you spread the real message faster than the Navy. The weakness of the "navy" is that they rarely have real followers, so in the age of social media they cannot effectively attack real powerful people and companies.