How to deal with the problems of Suning purchase on line and line price

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, Suning Tesco has become the focus of China's electricity business, but this is not the news of price promotion, but it is the promise of the future online and offline will achieve synchronization. Perhaps as a spectator, we trust in this commitment is not high, because the offline entity store in addition to store rental and staff costs, taxes and other assorted factors, how to think can not be consistent with the line costs, if the price unification, then can only say that the line to lose money or not to make a profit.

In fact, the price of unification, different people will have different interpretations, at least from my point of view, Suning's idea is much higher than the actual situation. Because suning since the concept of the cloud has always wanted to do their business on the internet, but the internet factor has been Ali and Jing Dong to achieve the ultimate, suning again want to make a pattern, difficult to imagine. But Su Ning is not to admit defeat, this has produced involves everybody dares not move the domain, that is the line and the line price unification. If the implementation of this standard, then for the promotion of suning easy to buy market competitiveness will undoubtedly be huge, because compared to other electric platform, Suning easy to buy the biggest advantage is the existence of offline advantage, if you can buy online, and then online experience to improve their own product feel, Then such a transaction is the most reassuring to consumers. So Suning will become a shopping choice for everyone.

The support of the cargo channel merchant?

The results are of course a bright, but the process Suning thought did not. To do a unified online and offline price integrated mall, its capital pressure is bound to be huge. And the process of suning to major brands or channel business communication, only to get everyone's support Su Ning can make this matter. Because Suning as a platform, its grasp of the price mainly reflected in the scale of market bargaining power, the ultimate cost or to see the face of manufacturers, people do not want to drop, you no longer how to force is no fruit.

And so on the concept of the integration of cloud shopping, no one has tried in China's electricity market, suning as the first person to eat crab pressure and opportunities coexist. Besides, both good and bad consumers have the final say. A few times before the price war effect, consumers of Su Ning's impression stronger than Gome, Bowser, but weak in Beijing, the sky cat, if you want to own this Internet electricity quotient concept let more people accept, it is necessary to come up with a different sincerity. Now Jingdong 6.18 is going to do promotions, for Su Ning is an excellent opportunity, before the war with the east of Beijing can not find the opportunity, the next suning easy to buy to show their capital strength.

Warehouse construction equals global logistics construction?

However, the reason why Su Ning has such a strong, not only with the capital strength, and its own hardware development process is also closely linked to see Suning easy to purchase the strategic layout in recent years, we can find its as a traditional electric dealer for the layout of the Internet seriously. Not only the line of sales into the regional sales performance, but also to suning easy to buy brand publicity to carry out investment, it is indeed a kind of courage. According to recent reports, Suning easy to buy as a sales platform, its own real estate unexpectedly with Wanda want to match, to know Wanda is a focus on the real estate enterprises, this contrast can let us feel suning's deep pockets, but the problem arises, because logistics and distribution also involves installation and after-sale, Even if the current distribution of home appliance retail channels, but also generally by the supplier or third party distribution, the proportion of the store itself to participate in distribution is not high. Does Suning have to set up its own distribution system? I think the possibility is not large, because has invested huge sums of money in logistics, and then to do the distribution center and Experience Center, for the entity shop Suning profit compression is huge.

Experience equals brand shopping?

Su Ning wants to do a different electric dealer is very commendable, also worthy of encouragement, because the business community needs such enterprises appear, but I think suning should want to understand a problem, that is to your home experience consumers really just buy your products, or experience the end of the trip to Beijing East? Because this process is not controllable, In other words, suning easy to purchase to provide online experience shop services, which to a certain extent will attract a lot of users, but how to ensure that these traffic will directly turn into their own turnover is the premise of Su ning advocates line and offline combination. After all, nobody wants to make a wedding dress for others.

3 c the same price for themselves and Beijing east of the injury who is greater?

It is clear that offline and online prices are bound to suffer their own profits. But if the profits fall to some extent to curb the development of opponents, it is worthwhile. Conversion come to think, if Su Ning's this recruit can let 3 C start to lose or slow down the development speed, then Suning's practice is meaningful. Then whether the results of the matter as Suning thought. In view of the current situation, the 3C same price will not let suning haemorrhage, also will not let the Beijing East lost development power. Because although in recent years, 3C sales make Suning platform developed a grade, but carefully analyzed down, 3C business is only accounted for 30% of Suning sales, 3 C of the impact of the price of Su Ning is not in fact as big as the imagination, the opposite view of Jingdong, although Beijing east to 3 C, But also has been trying to the home appliances and department stores to break through, that is, hope to find more effective way of flow, so, 3C to the east of the restrictions will not have too many factors.

Of course, the above idea is only from the point of view of an electrical business enthusiasts, may be a bit one-sided, I hope we do not spray. Article source: Chengdu New Sharp Art Training School http://www.xinruixuexiao.com, reprint reservation address thank you.