How to deal with the site down right

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Do not know how many webmaster or corporate friends of the site has been down right or has been down the right, many times people are very confused, very want to know how to deal with such an event. Today, in the last day of August, rattan design of their own experience to tell you, if we encountered by Baidu down the right we should be through what kind of process to solve this problem, since the talk is the process, then it means that we need to do the first step, the second step is what to do, the third step is what. The same thing that we need to tell you tonight is the three major steps to reduce the power.

First, to determine whether the right to fall

1, snapshot back file

2, the snapshot does not update

3, ranking decline

4, ranked 100

5, included in the decline

6, site is not home

According to the above six points, we have to analyze the specific which belongs to the right to fall, and which does not belong to the right to fall?

1, the snapshot back to the file is the right to fall? The answer is not falling right, but many friends said that the snapshot back to the file should belong to the right, snapshot back to the file is often accompanied by the file, that is how the specific thing? First, Baidu data error as a return to the file we do not speak here, like today, a lot of friends of the snapshots are back to file, But his site was newly built 3 months, the snapshot of the lack of display is 09, there have been 1996 years, so this Baidu data is not normal, not within our discussion. We need to discuss is that Baidu did not produce an exception, your site snapshot back file is the right to fall. In fact, this does not fall right, and today we talk about the snapshot back to the common problems. Many students will modify the site, including changes to the title, or the layout of the page changes, then when you modify the title or changes to the page (you change the template), resulting in a change in the page, in this case, the snapshot will have a back file. Why does Baidu have to file back? Many friends do not understand, obviously I modified the latest, but he was back to the file to a long time ago? This is what we often say about credit issues. Why say is the question of credit degree, because when Baidu comes to your website to discover his original saved data and now crawl of the gap, and more than 50%, then Baidu will think that your site has a certain problem, such as being black, because when your site was killed or people black, black after hanging some pornographic information, Or even delete the page, that in fact this case, it will produce a credit degree, that is the specific is black? Or did you change it yourself? Baidu will have a review period. When your site page changes too much, he will take your snapshot back to the previous version. He will pass a certain period of examination. Why? Because if your site is hacked, it's not what you really are, so if a user searches for your keyword or searches your site, it's not the same thing. In order to improve the user's search experience, it is necessary to take your snapshot back to the previous version, after two weeks of observation, he found that you really changed, then this situation he will update your snapshot. So finally we have an answer, we make changes to the site will cause a snapshot of the site back. In fact, he is in the user experience, rather than we usually say the right to decline.

Then why is it that so many friends take the snapshot back of the site equivalent to the right to drop? But sometimes not all of the revision will lead to the site down the right, such as your content more matching, this situation will not lead to the site down the right, will only improve your site. The original title is too long, you now modify, very illogical, you now change the title of the new, then this situation will promote your ranking growth.

At the same time when Baidu data began to update, will also cause back to the file, because Baidu is not only a snapshot, in this update may be lost after this snapshot, then will cause a snapshot of the site back, he will take the old snapshot out. This kind of return is not affected by any of us, so we don't have to think about it.

2, the snapshot does not update also does not belong to the right, snapshot update does not update the root of your site generated content frequency has a relationship, when your site has continued to produce content, then the spider will often visit you, and your snapshot to update. So if you don't have a continuous update, it won't be updated all the time. That means the content does not update the snapshot and there is no update. The same is not the snapshot does not update, the weight is very low? The answer is also denied, not. Even if snapshots are not updated, the weights of many sites are still very high. We can simply cite an example, such as Tencent, we site QQ:

From the above we can see Tencent snapshots are not belong to yesterday or today, then we can see that the snapshot speed is not the weight of the site. At the same time, the site ranked very good, but the snapshot is still not the latest. Maybe there's a friend here. Suspect that you said above, "The update speed of the site snapshot depends on the speed of the site content update", then why my site is often updated but snapshots are still not updated? In fact, the reason is very simple, this is mainly based on the quality of your site content problem (this is not to discuss the quality of the site today, Because today we are talking about the problem of the right to drop the snapshot.

3, the ranking of the decline is the right to fall? Even if we have a bit of a ranking down to 100, is it falling right? In fact, the decline is not falling right, because the ranking floating is normal, because the right to drop a lot of points, such as links, site content, outside the chain and other factors caused. And what we see now is just floating, floating does not fall right. You just need to continue normal optimization and your score will improve. Your website can go up. If the competition is less than 100 off, then this can be directly regarded as the right to fall. stressed that the ranking of floating rankings caused by the decline is normal, does not fall right. What about the top 100 names? Originally the site is on the first page or the second pages, and suddenly ranked all 100 out? So why is this happening? When your site has certain content, when the search engine algorithm filters to, say your content filtered to cheat characteristics, then this situation he put your site into the blacklist. Then you are not eligible to participate in the rankings. Some people will say, my website starts with the new station, he also is outside 100, that this how to understand? In fact, this belongs to you just beginning, there is no weight. Correctly speaking, should be no ability, just that call is not eligible. Can this blacklisted web site be restored? Of course, that's what we're going to say tonight.

5, included in the fall is the right to drop, in fact, the most important is the fall of your page quality problem, he does not fall right. Search engine will pass your code and the quality of the article to grade, only your score to reach his standard, then he will be given included. There are a lot of friends of the article today included tomorrow is deleted, in fact, very simple question. Included in the split is called "effectiveness", and this effectiveness refers to the new resources he is effective, he will give a certain score on the content. But after the time, the new timeliness is gone, then your score will fall.

6, site is not the home page in fact also does not belong to the right, this and our 2nd talk is the same, in fact, Baidu official said: site is not the security weights to sort, so your home page is not important on the home page.

Through the above 6 points of summary, we are really found to affect the site down the right of the biggest problem is ranked out of 100, others are not falling right.

Ii. the factors to find the right to be lowered

Above we say our keyword rank drops to 100 to be able to determine that our website really is down right? In fact, the ranking of the moment fell to 100 other than the right to drop, because many times Baidu through the update, will also lead to the site ranked out of 100. But by the end of a week his ranking will return to its original position (no action, 1 weeks after natural recovery). So many times we must not hand cheap, because Baidu in the update, often cause mistakes. Then the error will cause the Web site to run beyond 100, then this error, we need to seriously do it. If your site does not have the characteristics of cheating, then your site's ranking will be restored, so when your site ranking down to 100, do not immediately change. Because we are very sensitive to the keyword ranking of the site, but we need to see through a certain observation in order to find out whether our site is really down the right (observe a week later to modify, because after a week if has not been promoted, then to modify). This has a lot of cases, in fact, you do not modify, a week later he will also restore their own, if your site is really down right, then you need to find the reason for the right to fall. Looking for the factors of the right to fall, refer to the Baidu update algorithm "Green Luo algorithm 1.0" "Green Luo algorithm 2.0" "Pomegranate Algorithm" "Original Spark Program" to determine whether their website meet these standards. Baidu algorithm as long as the link and content to depend on the quality of the site is consistent with his cheating characteristics.

Iii. factors to resolve the right to be lowered

Through our analysis of the site's right to decline, we can determine whether our links have a low quality link generation, or have yellow gambling links produced, and whether there are trading links, we must pay attention to. If it is an offense to the Pomegranate algorithm and Spark program, whether our website content is copied over, or original, or false original modification of other people's articles. The right to reduce the factor is actually very simple, we just have to comply with the rules of Baidu, white Hat optimization, you can slowly upgrade the site rankings up.

The point: Many know their rankings are down, but still can't get the rankings back. Here we summarize four points:

1, the implementation is not strong (know that their own garbage link down the right, the quality of the content is down right, but still do not modify or delete the garbage content, because many friends think of their own very hard to update, delete a pity. );

2, Lucky Mind (many friends are lucky, we suggest you delete one at a, update original valuable content)

3, impatient (after a week found no recovery, two weeks did not recover, three weeks did not recover, began to change hands cheap.) You have to change to change, resulting in the site audit period lengthened)

4, misoperation (you restore operation down the right reason, many details of the problem did not consider, resulting in the site rankings can not restore)

OK, today's experience to share here, hope to help a lot of the right to fall friends, so that our website can be in their own industry can have a certain ranking and weight, people bearing high.

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