How to deal with the trend of search engine into station Index tool?

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No matter what the Internet needs its own web site can have a high number of visits, so as to have more visitors, so that the information they want to spread more widely spread or to achieve other goals. and a website growth in fact, like a person, is not a line operation has a higher popularity will create a lot of content; growth is the need to rely on external forces, and the growth of this "external force" is a large part of the search engine to come, It can be said that a large part of the new users of small and medium-sized sites are through the search engine this flow to the entrance, unless some rich and rich network of money to hit their own ads, but in any case, the search engine is also a very important traffic entrance.

Although the mobile internet era has come quietly, many people think that mobile browsers or apps will grab a lot of access to share, but the search engine will still have its reasons for survival, it will still be a huge traffic portal. In fact, writing this article, my intention is not to elaborate on what a magnificent theory, I did not precipitate so many theoretical things. It can be said that I am in fact a website promotion and search engine optimization of the layman, because my own work is not related to it, but the Internet is interested in, it will naturally be exposed to these concepts. Today, one of my classmates told me, because he is doing an education class website, he searched his website Today one of the examination name, found that the first page of Baidu search results are all "Baidu education" content, and all is his IP location training organization information, And you can get in touch with the appropriate training organization on the search page. He complained to me that the small web site really can't survive, because we simply do not have the money to occupy that position, and that position is the highest rate of hits.

In fact, my classmate said that there is no reason, it is true that the search engine more and more intelligent, this may be the rise of the "Big Data" and "cloud computing" this new technology. With the opening of the Internet, domestic well-known internet companies such as Baidu, Tencent, Ali and other giants have their own "cloud", it can be said that the current Internet companies do not have a "cloud" does not seem to prove their strength. With the development of these technologies, the relevant search engine manufacturers in the technology and data support will certainly have a better search technology model, of course, such a model will certainly be more conducive to user experience. For example, to Baidu search for a star, may be ahead of his encyclopedia, then is his work, and again is some of his news, these are users of high degree is also the average user most want to get the information, and then some scattered information, and this information is some did not enter a "database" inside the site, And the front of those sites is a small number of large sites or content-specific authoritative site.

So the search engine into the station Index tool has become a trend, perhaps this is a lot of people misunderstood I was in the lower search vendors, in fact, I was in praise of them. Because this trend is also an inevitable, but also in order to better improve the user experience, reduce the user's search costs. Then why say is the station inside tool, I search not necessarily only this search engine content! Actually, it's in front of you. A lot of information is not the search engine itself content, but also the information of other websites, but this information to appear here also need search engine through its own database filtering just do, Access to its quality library, which is equivalent to the search engine to retrieve the data in its own library, which is equivalent to its site indexing tool. So the fact has been so, and only a small number of high-quality Web sites or a typical industry site or pay to enter the search engine quality library, then is not the Internet should be those big companies have big sites to play it? I think it's not the same as an ordinary Internet user.

First, there are some industry search engines have not yet implemented "in-station" index. What does this mean, in fact, search engines to obtain a certain industry accurate information is also to be through a variety of channels to obtain the industry a variety of information to establish their own screening mode, to distinguish those are users really need. For example, my classmate to do the education of Baidu has begun to beta-Baidu education, High-quality Library has begun to build, and medical classes have been established. And we do the HSBC precious metals products Although the value of the industry is very high, but search related content, but only some of the site's auction information, and did not appear a new type of search display mode, indicating at least in such a small category of search engines have not had time to find their content partners in this area. And that's our chance, if we take the time to do a good job at the same time and consider paying for a channel with the search company, maybe we'll be there when the search engine starts building a good library of our industry.

Second, not in the search results of the first camp "cock Wire" information is still valuable. If the search engine search results page in the first half of a page or even all night is its open platform database inside the website information, then this industry other sites do not have the necessary words, then medical, games, novels, shopping, such as small and medium-sized sites should be rolled out of the Internet? And the fact that we all know a lot of small and medium sites , even if they are not included in their open platform database by search engines, they can get significant traffic through search engines as well. We can think that occupy the search engine Open data seats only so much, if put down too low threshold, then there is no need for screening. The screened "Out" site is also likely to have good content, but also to meet the open Platform database site can not meet the needs of users. For example, if our precious metals industry site began to be built by search engines such a high-quality library, perhaps open platform data is mainly product information, price and other information, because after all, our industry's goods are high-grade. And perhaps the user needs other aspects of information, this time the quality of the site outside the library may be able to meet users.

All in all, with the opening of the open platform of the Internet, the search engine will become the site of the search tool is also the inevitable development of the Internet, but in any case change, as long as we continue to improve the quality of their site and experience, always to make the site can bring users something. After all, the development of the Internet is also people to promote, but also people in order to better solve their own needs, the evolution of the search engine is also the case.

This article source: http://www.keyhr.org (by HSBC Precious Metal Net original, reprint please specify the source!) In fact, anyone can go to understand the Internet, even if the layman can have their own view of the Internet.