How to decrypt the negative information of the processing network

Recently many friends reflect on the network has the negative information about the enterprise, do not know how to deal with? The network is the double-edged sword, brings the interest brand effect to us, also because the network threshold is low, spreads widely and quickly and so on the characteristic, causes the negative information to the enterprise's brand degree and the economic benefit influence also greatly, Moreover, there is no relevant law to regulate the state, negative information released by the 0 cost or anonymity characteristics, so that the legal liability is also difficult to investigate, so many companies choose to find the deletion of the company, crisis public relations companies to spend money to deal with, delete the company mysteriously mysterious hacker means or what internal relations as a starting from sitting, Call the price of the sky, and even threaten blackmail, the enterprise was plunged into a negative information processing of the black hole, it cloud to the success of low-cost processing dozens of of enterprises negative information cases to uncover the industry mystery.

One, what is the network negative information:

Negative network information refers to the Internet on the image of enterprises, products, brands have adverse impact on all kinds of information, will bring direct or indirect economic benefits loss or visibility of the impact, are called network negative information.

Generally can be divided into: Network news negative search engine negative (including Baidu snapshots and Baidu keyword Lenovo, related search) Forum blog class negative

Second, the main source of negative network information:

1. Competitors ' peers maliciously denigrate and reduce rivals ' weights and authority in the industry. In order to inject some bad information into the consumer psychology, it will directly cause the loss of the economy and the influence of the brand.

2. The customer and the business process of bad experience or communication problems (misunderstanding contradictions)

3. Network triad, specifically through the collection of manufacturing enterprise negative information extortion enterprises

Third, the negative information processing ten methods:

There are two main kinds of negative information processing methods: negative deletion and negative suppression

Negative deletion refers to the deletion of related content directly from the source Web site, there are 6 ways to do this:

1. Normal customer service process

Large portal sites have a unified negative information processing process, only need to contact customer service personnel in accordance with the requirements of the relevant information and information can be processed, this method is relatively long 3-5 days in general, if not urgent to recommend this method can be used. (Tip: Baidu complaint platform URL: tousu.baidu.com)

2. Legal Treatment:

When a large amount of negative information appears on a large portal site in a hospital, can use legal knowledge, carry out effective network forensics (such as: Content crawl, IP judgment/interception) and law firm cooperation request to clear page information page, through to the major portals of the legal department to send a letter of attorney, using the law to implement, This method is recommended if the first method is invalid.

3. Violence:

The method of violence is not recommended, which is to ask hackers to use technology to deal with negative information. This method is aimed at some small and medium-sized, personal webmaster website, after the lawyer treatment method does not work, on the use of this approach to deal with. (not recommended when necessary)

4. Network Police Department Contact

The full name of the network police is "Public Information Network Security Supervision Department", the network police every day the most important task is to conduct online search, to prevent the specter of crime. Management of Internet cafes, retrieval of obscene, reactionary and other harmful information on the Internet, according to the clues to the network crime investigation case, for major malicious network negative information cases, it is suggested that enterprises can contact the network Police Department to help deal with.

Source: (Http://blog.sina.com.cn/s/blog_4d964a910100jmat.html?tj=1)-The ten ways to decrypt the negative information of the network _it-Sina Blog

5. Contact Crisis PR Company

Crisis public relations company has a certain network media internal connections, you can contact them to deal with the removal of negative information, is generally charged and expensive, to give everyone in and crisis PR companies in the process of cooperation two points:

A. Do not send negative information links to each other before being blackmailed or forwarded without confirmation of cooperation.

B. The way to pay after successful processing, some of the first prepaid fraud in the majority.

6. Delete Search Engine Keyword association and related search:

Search the search engine in the information content, the search page below there is a keyword Lenovo and related search columns appear enterprise negative information, such negative information can be related to software or SEO technology processing.

Negative repression refers to the use of search engine ranking technology, the positive article optimization, the negative information on the exclusion of dilution, according to the users of the search engine use habits, effective treatment, thereby reducing the exposure through the search engine. Statistical reports show: When search engine users, using keyword search, the search results of the proportion of visits, 90 concentrated on the first page, 97 concentrated on the top three pages, Focus 99.4% on the first 10 pages.

7.SEO Suppression method

Can use classified information mass, blog group built, wiki group built, BBS mass, software mass and other network promotion search engine marketing methods A large number of rapid occupation of the previous pages of snapshots, suppress negative information, reduce the impact of the negative information on Baidu above, the proposal to use more Baidu's own products such as Baidu encyclopedia Baidu know Post bar, such as the high weight of Baidu products.

8. Substitution method

The use of search engine ranking principle, imitation of negative information content, the same platform on the original content to improve the weight of the replacement of this negative information, for the replacement of our positive content SEO performance than negative information SEO data can be replaced, this method for SEO technical requirements are relatively high.

9. Inverse SEO Method

Through the search engine cheat technology causes the negative information violates the search engine to collect the rule, so that the search engine to determine it for cheating and k off this information, this method is mainly for the platform can be restored, such as forums and blogs, we can use such as the stack of keywords to make it violate the scope of the search engine allowed or black chain points such as SEO cheating methods, Let the search engine automatically remove its K.

10. Positive information Legal Statement reply

Directly in the negative information platform can be returned, reply to a large number of positive information or legal statements, overwhelming public opinion, for some malicious defamation of information, can be published in the company's official website Legal statement, while in the third party platform and negative information in the reply, stressed that the legal responsibility to guide public opinion.

Four, the negative repression general processing operation Flow:

1. Analysis of negative information platform and SEO data

2. Prepare more than 10 original content materials around the target keywords

3. Select the appropriate third party platform as required

4. Publish original information on selected third party platform

5. Inquiry follow-up suppression effect

6. Feedback evaluation to revise the negative compaction process plan

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