How to define brand architecture to the Internet

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Brand for each of us is a big and small definition, because do the website or do products, the interests behind the brand is not only the promotion of bargaining power, but also the entire vertical flow of the import, which for any webmaster is an extremely attractive result. Of course, branding is not an easy thing to do.

Before a lot of friends discussed together, since is to do the website, do the network brand, then how we will own brand architecture to the internet level, have the definition of the Internet. This is what we rely on 9201.html "> Internet World to achieve traffic and market expansion of the fundamental, if only from the search rankings, then Baidu gives you the meaning of the cheap brand can disappear at any time, I guarantee that there is no value to retain users.

So in the existing environment, what we should do to our website to structure the meaning of the Internet, to contact more network brand building value, in this I say a few of their own ideas.

1 The uniformity of brand flow. The internet is not more than the actual situation, the Internet is more rely on the search channel to spread, that is, on the internet level, we need to be in the current channel to better build a global, because the brand is not only one or two aspects of Word-of-mouth, value and sales of the laying, more is the whole ecosystem laying. Just like your own website, if the single product definition says, I am an art training, but from the overall consideration, I do is the art of college students training, sales, education and follow-up employment and all the work, so that all have the relevant needs of students to find me, to my website access is the key, This is the unity of the brand direction I understand.

2 persistence and centripetal force. Brand strategy is not a day two days of things, it is not the focus of the present, but the development after a number of years, so for the Internet brand building, brand modeling is a long-term matter, if you want to make smart money, then your site viability will not be long. Similarly, for their own website, the brand must start from the Internet element, follow the characteristics of the industry, to achieve sustainability and centripetal force.

3 Aggregation and vertical orientation of information. On the 1th, it has been stated that the brand is the unified characteristic of flow direction, that is to say, on the internet level, we need to make the whole process of brand shaping become more cohesive. Through brand planning and the creation of values, combined with the product elements of the Internet itself, and then to determine the control of propaganda activities and controls. In short, in the planning and promotion of specific steps, all the specific actions should be consistent with the brand strategy.

4 Ecological benefits. Now many internet giants have come up with the idea that that is to allow their current business system more like broader expansion, like Taobao want to do finance, Suning want to do as a cloud, we are not only the definition of brand is not limited to the current level of products, which for our own enlightenment is also very large. To borrow the relevant definition explanation is that the brand promotion and related strategy, protection, renewal and retreat, such as the development of a series of promotion, ramming column link. In my opinion, it is a unified whole, but also a interrelated and interacting organism, what we need to do is how to better create the ecological effect of the closed loop in this environment.

5 innovation and unique value. This is what we should pay attention to, because the internet world with each passing day, simply want to rely on the existing ideology to do long-term operation certainly not feasible. But also gives the user a kind of old existence value, therefore appropriate according to the current situation to change, is also the brand construction key point.

On the Internet brand architecture said so much, if you have a good idea can give me a message. Article Link: Chengdu Dance training http://www.xinruiyishu.com/wudao/, reproduced Please specify, thank you.