How to define or improve your product

Recently, micro-letter has become a hot topic for discussion, and Zhangxiaolong is also praised as "the product Manager of God". "Business value" in the Zhangxiaolong interview mentioned Zhangxiaolong "rarely look at the statistics, and almost no statistical data to see the user's preferences." "Henry Ford once said," If I asked the consumers what they wanted, they would have told me, ' Get a faster horse. "People don't know what they want until you put it in front of them," Jobs said. "How can you make a product like the iphone and the ipad? Does that mean that you don't need to do a user research on a product?"

The answer is, of course, negative. Users are simply users, and they have no responsibility and ability to know exactly what they want. When you don't give him an exact product, it's hard to explain exactly what they want. Like you never know who you want the other half, you may only be able to define your heart's TA by a wide range of tags: beautiful/handsome, well built/muscular, kind/brave, virtuous/family, rich girl/rich second-generation, etc. until one day, Ta appears in your life, you will realize, The man you are looking for is TA.

Therefore, you need to constantly observe and understand the user's behavior, see how they operate, think how they think, to the user's thinking to experience and thinking products. Based on these insights, you can define or improve your product to create the product or function that the user really wants. Perhaps the following article will give you more inspiration.

Interpreter Manager >> Product manager >> Zen Manager

The following translation from James Buckhouse's article "Arranges, not users":

Your users are people. What are their real needs? What do they like to do?

Where do they live? How do they use your product? What is your product like in their eyes? They are the protagonists, and your product is just a tool to fulfill their needs.

Your users are not your market share. Your users are not active or anything else. They are real people. They grew up somewhere, had their favorite bands, first kisses, successes and failures. Any user simply treats your product as a living accessory.

What to do next:

Show your product to five people and don't explain it. Let them talk about what they think. Observe that they are the way to understand your product. Watch them browse, click, or omit anything. See how they ignore the new features of your product. See how they find answers to basic questions. See they can't find the save button (like a sudden memory of the socks forgotten in the washing machine and the sunglasses that you can't find on your head). See them freaking out because they can't find what they actually expect from your product.

And then what?

See how excited they are when you give them the product they really want (before you know what you want).

High。 Repeat the steps above.