How to design a good user experience

Recently, looking at the uxguide translation of a Windows user experience Interaction Design specification, Windows as the originator of the UI, a lot of knowledge and experience worthy of continuation, the article interpretation of particularly fine.
I combine my experience with some products, for how to design a good user experience this article, write their own digestion of things, mainly cases. is intended to share and record, welcome everyone to add.
1 grasp the basic function, make the characteristic

The product realizes the user's biggest demand is what, the product core uses the function, the target user is who, the core uses the situation. In the clean realization of the user's needs at the same time, if the ability to give users a surprise, to make a unique feature of the product, so that users can easily remember your products.
Case: Microsoft Bing search engine, basic skills to meet the user a variety of Web pages, information, pictures, maps and other search needs, and at the top provides Hotmail mailbox, MSN Entrance, the biggest feature is the background picture, every day Bing will update the background picture, background pictures around the local people, news features, tourism , historical culture and so on, have a strong interest and personalized characteristics, and ups and downs to guide the user clicks, has the emotional design and operation.

2 don't have to insist everyone is satisfied

Want to know who the target users are, and then to know them, the target user's lifestyle, values, consumption attitude, life time trajectory, the use of products, operating habits, expectations, needs, etc., do not insist that everyone is satisfied, this is very difficult, is impossible.
Case: Social networking site 51.com and happy two positioning of the difference, 51.com target users are 17-25-year-old urban youth, including students, migrant workers, low-income office workers, and the target users are urban white-collar, urban elite, to a certain extent, the two formed a complementary relationship.
3 Make tough decisions, learn to give up

Are some features or options really necessary? If so, do it well. If not, simply remove! Learn to give up, sometimes homes are a kind of get.
Case: Apple products from the ipod, the iphone, the ipad has only one home physical button, the key function is only to help users return to the desktop, so simple, but the multi-touch screen is extremely smooth, the experience of the operation is excellent.

4 experience is like a friendly conversation.

Imagine your product as a person, in the process of using a product, like a friendly conversation with an old friend, the product is an emotional, complete interaction and caring user. Do not let users feel that the product is inscrutable, full of strange feeling, can't start.
Case: Watercress Reading products in the label of the user's reading into the reading, want to read, read, my notes, my comments and recent reading dynamic, very appropriate user's actual reading habits, the entire product is alive, and the user's psychological model matching degree is particularly high. To a certain extent, it facilitates the user to learn and share knowledge, click on the friend's reading page, you can see his recent learning status.

5 looks and it's good to use.

Some web interface design looks very beautiful, but not good to use, can not find the entrance, cumbersome operation process, the speed of the site is very slow. First of all to ensure that your product can achieve the user's goal, the interface design is not simple packaging and landscaping, but also should be a compensation for interactive design, the ultimate goal of interface design is to quickly and accurately realize the function of the product. So, inside and outside as a, looks and uses all very good product is the fine product.
Case: Qwiki is an information content-oriented website, the large color of the gradient makes the whole interface look very cool, in fact, in the process of using Qwiki, the experience is super-class, you only need to enter a keyword in the search box, Qwiki will tell you to focus on this keyword, information highlighted in the key content, Crucially, Qwiki pioneered a new approach to information acquisition, with text, audio, video, and pictures fused in a seamless interface, all of the user's search behavior produces a dynamic movie that shows you millions of subject data in a very interesting visual way.

6 Avoid bad experiences

With a lot of students, teachers, experts in the industry exchange, we are all thinking about how to measure the user experience of products through some indicators, but the product user experience measurement is always the industry's ultimate mystery, do not consider those metrics, do some practical work. The user experience of the product, or the overall impression of the product, mostly comes from bad experiences, so the details determine success or failure and avoid bad experiences.
Earlier wrote a small detail of the big experience, a good user experience, all in those perfect moment.
7 Designed for common problems

Common problems include network drop, slow speed, user operation errors, input error messages, and so on, common problems are most easily overlooked by product designers, because they are conventional thinking cured, think it is a matter of course, given the solution to the idea of course. How to design for common problems, put forward feasible, efficient, even interesting solutions, it is worth our thinking.
Case: 404 page is the most common problem, most of the sites are using the acquiescence of the page, here stylist can do, even if the error, but also to give users a good impression, do not do something worse.

8 Response in time

The response to a product is critical to the user experience, and waiting can cause users to lose patience. Carefully understand the user's goals, expectations, the most lightweight solution to achieve product functionality. Here does not explain, is fast, don't let the user wait to get mad, finally directly shut you, also scold a, what broken website, slow like a snail, you all understand.
9 reduce energy, knowledge and thinking

In the user's use of the product process, reduce their energy, knowledge and thinking time, such as the need for users to read the information as far as possible to simplify, concise than long-winded good, explicit than recessive good, let the product transparent, provide timely feedback mechanism for user operation, do not let users guess.
Case: Sina Weibo right column of the mobile phone three of the way, the design is not simplified, can be designed more concise, user-friendly access to information.