How to design a Web site to profit

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The weekly meeting of SWS Creative Society also discussed to every customer Sincerity Product Alliance website pattern, do not remember this is the first several times, although each time is not very deep, but the pattern itself, does give us many enlightenment. Domestic design site can be said to be a dime a dozen, even a well-known point of a number of large stations, these sites in spite of the efforts to shape their own characteristics, but most are actually highly similar. The main content is mainly design resources, work exchange, design information and task intermediary. In terms of profitability, many sites do not find a profitable model of business value, but rely solely on the owner's input, donations and poor advertising costs.

Although the pattern of free resources has surrounded a large number of people, some sites even have hundreds of thousands of registered members, but there is no reliable source of profits, this model is ultimately difficult to support. Design Web site to solve the survival of the way, we must completely abandon the past rely on advertising to make money ideas. Advertising is a lot of webmaster first thought of the way to make money, but the sad reality is that the design of the Web site advertising the ability to ask is very weak, advertising is not valuable, advertising, fill dissatisfaction is the biggest problem. And why?

A, the design of the site's audience is always small, the target crowd is the design enthusiasts or practitioners, but the base is still small, for advertisers, commercial value is not high.

B, design site is very difficult to achieve high concentration, the emergence of monopolistic stations. This is because the design of Web sites are mostly resource-integrated, original resources accounted for a small proportion, plainly are everyone copied to copy. The original resources are too small and the quality of domestic practitioners have a great relationship, but in any case, each site can be copied to some different things with others, plus their own a little original things, so who can not eat out who, we can have a market.

C, the design of Web sites for less business, less advertising. At present, a large number of ads on the design of the Web site, few businesses can be matched to match the goods are not many. So the price of advertising is difficult to go up.

Actually, not only is the design of the site, all the Web site in reliance on advertising to make money, are faced with such problems, even if like school, 51, happy such a popular station, advertising revenue is not high, known as the global traffic leading Facebook, so far also did not rely on advertising out of the loss. For this reason, Forbes has an article this year that raises questions about the pattern of lucrative banner ads.

But we see that some websites really rely on model innovation to make money, which is the most representative of the site is SouFun. SouFun not only rely on advertising to make money, but the site deeply embedded into the value chain, as a link in the value chain, so as to gain profits. We can simply look at what SouFun does:

A, localization, each city's soufun mainly for the city's real estate and home buyers, so that the commercial customers fell to implement.

B, not only advertising, but also the establishment of online real estate exhibition halls, online real estate forums, groups, online sales offices, etc., will build their own online marketing operators, strengthen the integration of promotion, provide a full range of promotional services, access to promotional benefits.

C, the use of their own public, the organization to see the group, home purchase through the train, purchase clubs, purchase discount cards and other forms, participate in the sale of real estate, share sales profits.

D, the developer marketing, organizing forums, salons, seminars and other means, the Joint association, the government, developers to do the city, and to obtain income.

E, carry out second-hand housing trading services, access to commission.

This shows that the advertising revenue in the search house income is only part of the possible proportion is very small, even if it is advertising, search house is also supporting services and advertising together, this is a lot of websites just charge advertising fees, never care about the practice of the customer dead or alive has a clear difference. House search examples tell us, only to abandon the concept of advertising, only their own advantages and customer demand bundled together, design class site will have a reliable profit. So what are the advantages of designing a Web site?

A, with a large number of design resources;

B, with a large number of designers or enthusiasts;

What we have to do is to fully tap the potential value of these resources.

For example, the design of resources, not long ago to see a website to do the design of a friend in the electronic magazine, in fact, this is also a very good direction, the design of resources to comb the integration, assembled into a book, will eventually obtain a number of reliable readers, and then through the appropriate collection of fees, Of course, in the online world of free supremacy, any charge is a gamble. In fact, there are many ways to design resources, such as the Assembly of publishing, of course, to be targeted and practical very strong, such as the use of paid resources, are methods. Resources are dead, and people are alive, in fact, the site's people, is the site's greatest wealth, a huge team of designers, is the most worthy of the resources to dig. How to dig? There are several directions worth trying.

A, to provide the designer with paid service. such as training, activities, salon;

National Web sites, if you want to organize offline activities, must be localized, preferably in the city as a unit to organize activities, by the headquarters to provide guidance or material support. In order to organize this kind of activity, we must cultivate reliable agents, can expand the business effectively, and establish a good income distribution mechanism. At present, China's design industry is in rapid growth, for the rapid expansion, as a platform, contains great business opportunities.

B, to provide products to designers. such as design equipment, design, creative products, etc.

This is going to jump out of the simple advertiser's position. Design Web sites should position themselves in the business of the sales agents in this field, even the role of sales manager, fully tap their own members of the consumer potential, through advertising, activities, topics, promotional and other means of promotion, joint business will maximize sales, this is the beginning of this article where the customer prudential product model. Where the customer Sincerity Product Alliance website, all is relies on the sales commission to obtain the income, through this kind of benefit mechanism, on the one hand reduces every guest's invalid launch, on the other hand to the Alliance website's marketing ability to excavate fully, the income does not cap, at present including the Xinhua market has accepted the guest mode Only with such an initiative, Web sites and businesses to maximize their own advantages, in order to maximize revenue. SWS Creative Society is also planning to develop a group of cooperative websites through this model to achieve a common profit target by selling creative commodities.

Many owners worry that their site is too commercialized to reduce user loyalty, this fear is not necessary, the site to attract users of the essence of things do not change, the new business features for users is only one more option. In other words, only a sustained profitability, to provide users with a more powerful service, no profit base of the site, will eventually be eliminated.

C. Provide opportunities to designers. such as design task crowdsourcing. The internet makes the crowdsourcing possible, the internet age also makes consumers no longer passively accept the design of good products, but hope to participate in it earlier (SWS Creative Society is a typical design crowdsourcing). Design class Web site undoubtedly has such advantages, they can provide a strong design services, on the other hand, can be in the early design of the product or brand to promote the role of amplification. For example, the car dealers want to plan new models, then design class site can participate in it, launch a broad range of designers to fully participate in conceptual design, while supplemented by the main target market design promotional activities, such as conceptual design press conference, concept design ratings, design meetings, designers and consumer communication. These are the traditional car manufacturers are difficult to do, but they need.

Said so much, summed up a sentence, now is to completely abandon advertising time to make money, will be integrated into the customer's value chain, fully integrated upstream and downstream resources, design-class web site to establish their own profit model, is available. This article is only a discussion, welcome to discuss criticism.