How to design according to Human instinct?

Think about why your beloved mobile apps are so appealing to you? It's the apps that you'll be opening up all day.

One possible answer is that its design stems from human instincts. This is the biggest difference between a design that lacks emotion and only pursues visual effects and a soul design.

Design from instinct is the key to creating user satisfaction. Game designers and mobile app developers have done a lot of work in this area, and web designers can and should try to harness that power.

So what exactly is the design from instinct? The Forster from the mysterious trousers team clearly interprets it as creating a sense of satisfaction that comes from the potential for human power to be translated into actual power. This explanation points out that we can create experiences by creating surprises and pleasures in design, or simply satisfying the user's sense of achievement and manipulation.

User satisfaction comes from the link between the product and the person, which makes the design feel good. The design that originates from instinct is not the result of an independent institution or design decision, but a whole sense of satisfaction through a series of design and experience decisions. It can be achieved by focusing on the details of the interaction, the incentive design, or the story-driven experience, which we use to illustrate the following examples.

Mobile application developers learn from game designers the way to create this sense of satisfaction by incorporating this instinctive feedback design into their applications. Path uses pop-up navigation to keep you from clicking on it, simply because it's fun to interact with. Juicy feedback creates a highly satisfying feedback based on instinct.

Once the designer has shifted the focus from the visual aesthetic to the internal level to attract users, it will benefit greatly. When users think that certain products feel good, they get emotional satisfaction by interacting with these products. These feelings drive the user to develop a behavioral habit.

The user's many visits, is advantageous to the designer and the engineer team better transmits this kind of feeling. If you can design deeper into the human instinct, users will become avid fans-creating an emotional connection with the brand, creating a sense of belonging, the more personal and internalized the relationship, the more benefits it will accumulate, and these benefits can bring huge business value.

Creating this kind of experience is not easy, first of all, few users can say what triggers their instinctive response, even for the applications they like, it is difficult to describe the factors that attract them except rewards. So the key to designing a good instinctive feedback mechanism is to understand the user's behavior first: which interaction can motivate people to react.

The understanding of user behavior needs to be further refined through research and testing, which can then be used to measure which interactive elements can increase product value and create the instinctive response we expect. Some research methods are as follows:
• Observe the user's initial use of the response to understand that our design is to create positive surprises and happiness, or negative interference and confusion.
• Quantitative data analysis through A/b test to see how the interactive design of the instinctive response affects the improvement of the site's effectiveness.
• Qualitative studies such as user interviews and surveys can compare the user's overall satisfaction with the introduction of an instinctive feedback mechanism.
• Eye movement Testing and click on the hot zone map can provide some data to show whether our design can attract people's attention and reuse.
• Set up a program that is different from the existing design pattern and understand whether new designs can create more deep-seated instinctive responses through user feedback.

Obviously the effect of the design is measurable, but how to apply it to new design projects, the following five methods can be used as a reference.

The key to designing with human instincts is to focus on the feedback loops within the user experience. Loren Brichter introduced and introduced the Drop-down refresh design, is well-known and widely used by the public. It is a good case of triggering an instinctive reaction. But when we cite a lot of products with this design, it's hard to say that a product can be personalized and likeable.

So which feedback mechanism should we start designing? First comb the site's core user path: registration, subscription, change goals, discovery and so on. Each node provides ample opportunity to accommodate the instinctive feedback interactions, and notice the details of these paths conveyed.

When a user needs to complete a task, pay attention to the details of the task experience, not only to consider the page or operation path, but also to dig deeper, in-depth to consider what will happen in a click. Attractive, enjoyable, and creative design can give users a deep impression that users will share this feeling verbally, Photojojo's "Don't pull" button is such a classic case.

Some detail-focused form design can also have a good effect, even if they are optimized for small actions. The key is to create feedback that satisfies the user.

The site is not really just a page, it's easy to forget the definition and mental model that we've given to it over the last 20 years. As a designer, in particular, the nature of the site should be correctly understood. Each site has a Z axis, or a third axis. There is no reason in the Web site not to consider using the z axis to create multiple layers. For example, you can use drawers to show more content and detail while keeping the main flow and navigation simple. This is less intrusive than simple page refreshes, and helps keep users focused on tasks and scenes and not suddenly being introduced to a page without context.

Users will be happy when they see a page that responds to their actions. There are other ways of interacting based on layer mode, such as folding-creating a layer for extra content, hidden under the main content layer.

Although visual beauty is important, remember that here we are mainly discussing feedback design. Products can look less eye-catching, but must be used to "feel good".

You can test and optimize design for details such as latency status, response status, etc. By designing the highlights in these details, path navigation is a good example. In addition, it is necessary to take into account the sound effects, even in Web pages. Facebook's reminders tell you that sound sounds are harsh, but at the very least, they are considered in the context of the user experience.

Responsive design, which can be applied to different screen sizes, is an important innovation, but most response designs simply zoom out to fit the screen without taking into account performance and different screen features.

If you just scale the page, you lose the opportunity to design instinctively in detail, and a truly good response design should have the desired effect in different devices. We can call it a rich-response design, which means providing the right form of interaction for different devices.

Picture carousel is more suitable for mobile device browsing, while point-to-point control is better on the PC side. It is best to turn the link into a button on the mobile side to make the finger easier to click. Designers can create the best experiences by thinking in depth, and apply the instinctive design techniques contained in the fascinating mobile applications to the design.

It's not easy to make a design based on human instincts on a Web page, but we can learn a lot from the games and mobile results. By conveying a wealth of feedback to the user, we can create a heartfelt sense of satisfaction for our users. The good interactive feedback mechanism can bring to the user pleasantly surprised and joyful, these will give the user to leave the unforgettable, positive positive impression.

By creating interesting, engaging experiences, we also create happy users. And all this will bring us great business benefits.