How to design an effective distribution site community

Intersecting traditional field of http://www.aliyun.com/zixun/aggregation/6524.html "> Sales model, network experience distribution model has been a great impact on traditional industries, across social coverage, the experience of shopping guide, Perfect Word-of-mouth communication and multi-level user interaction, more rich value-added. Distribution site In addition to the site itself to achieve the above results, but also through the app plug-in, tool form to expand more distribution mode. The distribution site is simply a combination of a segmented promotion platform and an experiential interactive design pattern, through a variety of Web site models (such as relying on when the distribution of books in the watercress, relying on Taobao user distribution products, etc.) to achieve a specific user aggregation and experience distribution of the end of business results, and users through here to get more consumer purchase beyond the rich value-added, And as a site to promote more relevant revenue points.


For segmented groups of distribution sites, ease of use can do better than the original station, targeted content can do more comprehensive than the original station. Although the target user group is smaller than the original station, the conversion rate is very likely to be higher than the original station.

There are also some distribution site practices are not conducive to long-term development, they completely copy the original station products and content, neither in the product to do the selection, nor do the content to do perfect. By virtue of SEO (Search engine Optimization) brought some natural flow, or even by virtue of a domain name, get commission. In the long run, the original station will certainly improve its own SEO work, and usually it also has the strength to do SEO work to do a good job of marketing site.

What should the distribution site do?

My advice is to do three points:

1. Choose a good market segment, this market segment meets two conditions: first, there is a clear difference between demand and a wide range of markets, that is, the possibility of subdivision; second, the market segment of the plate can not be too small, at least the income needs enough to support investment, which has the feasibility of subdivision.

2. For this segment of the market for ease of use and content optimization, so that in this market segment, their value is greater than the original station. Become a benign supplement to the original station.

3, fully through a large number of ued design and thinking, push a set of more in line with the needs of vertical users, interaction, guidance, Word-of-mouth Construction, sustainable income design, scalability, combined with a close SNS community, such as Taobao in the combination of perfection, as far as possible to avoid e-commerce foreground + shallow or rigid combination of embarrassing community results. E-commerce community has become a global trend and the development of E-commerce New Booster, in this regard recommended that the vast number of e-commerce companies should devote more energy, professionals, ued team to carefully design and optimize, avoid input and output gap too large.