How to design and build a website

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Do site planning design and construction first have to positioning, that is, you put your site into a "media" or "business". What is the media, the main function of the media is the role of publicity, generally used as a brand image publicity more, is the image of the window. such as some corporate web design is very beautiful, flash animation is very exquisite, mostly some display, in some portals do or large or small picture ads. So what is business? The business is to complete sales for direct purposes, it pays attention to the flow, pay attention to user needs. At present, the domestic private hospital's website is biased to the business type, like Taiwan and other places private hospital website biased media type.

The next thing to talk about is the design of business-oriented web site, here only the home page and content pages, because these two pages is a site most important page. Why is the content page (which I used to call a terminal page) so important? I have mentioned in "How to do the website optimization of hospital website".

Home page is the face of the site, its role I think there are three main points:

The 1th is the image propaganda, some elements of the hospital, such as the environment, equipment, honor, experts and other reasonable typesetting, to be concise without losing the atmosphere, so that people can be attracted to the site of the feeling of a sudden, so that visitors naturally think of the hospital is a scale, is a high-grade hospital, people can be trusted.

The 2nd is the navigation function, just like the sign in the garden, simple and clear, let people know where to go at a glance. Important deep structure path, can be directly on the homepage.

3rd is very important, since the site is to do business, then the business must be reflected in the home page, because many people will go to the home page to find information, if the home page to put some things that do not work, it is very wasteful resources.

I think that the likelihood of completing a preliminary sale through a content page is greater than the other pages on the site. We can see the site of their own hospital webmaster statistics, the visit page is more than the homepage, or content page? Enter the site is from the first page into more, or from the content page into more? content page.

Therefore, the content page design is very important, do SEO people do not pay attention to the home page, but I pay more attention to content pages, that is, Terminal page. Content page In addition to the need to give users want to the article, the advertising location, the relevant content recommended placement, such as the placement of advisory methods are fastidious. Most people look up a page, the line of sight is generally "f" shape, so put the important things on the "F" lines will be better effect. "Advisory office" to be reflected in a number of pages, not only in one place.

Original address: http://www.fgpblog.cn/contents/51.shtml

The author of this article: Fang, is now working in a private hospital in Hangzhou, has engaged in E-commerce website planning and Construction, Network Marketing management work. In recent years committed to private hospitals network marketing and Operations research, welcome to exchange guidance. qq:348409791, Blog: www.fgpblog.cn

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