How to design and optimize the keywords of the website

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With the advent of SEO, so that small enterprises can compete with large companies in the Internet to become possible, the reason for this opportunity is because search engines will search results are evaluated according to its algorithm, its openness, impartiality is the basis for search engine survival, This gives small companies the opportunity to compete with big companies for equal opportunities in the natural rankings, and now China's biggest fire is not the people's daily headline but Baidu's first.

We know that search results are narrowly defined as lists of keywords, how to get the search results forward, the same is how to optimize your keywords, the following will be through the keyword selection strategy, select keywords commonly used tools, description, title and keyword design to improve your site.

First, how to filter keywords

Develop keyword strategy, not impatient. A policy error can lead to a waste of time and effort, instead of spending time doing a good job of designing strategies, or even experimenting with 3 or other pages.

1. Target group: First you need to know what user base you are promoting, search engine marketing is a very important strategy by many large companies, because the internet has millions of potential users can develop, and these users age to 18~35岁 as the main body, Then when you choose the keyword should be aware of the people you choose the interest and taste, listed as, in the Non-mainstream circle, "porridge" this keyword is far more than "like".

2. List keywords: Check your Web site statistics system to analyze what keywords to date to bring you the vast majority of traffic, where they are linked to your site. Analysis of other sites in the industry to use more keywords, summed up, and then listed a number of high frequency of keywords, talk to your co-workers or friends and ask them what they naturally choose to do when they search, such as: "Forex banking" can look at the Internet forex banking industry, the most enthusiastic discussion is "foreign exchange financing software" or "Foreign exchange financing training" that appears more frequent, thus making effective choice.

3. Extension of keywords: when we have selected nearly hundred keyword, we are bound to filter it, choose the appropriate, then we should choose? Below we will expand a set of keywords as an example:

Existing a company engaged in foreign exchange financing training business, he wants to make the key words prominent, to reach the first page of Google or Baidu or even the world's first. When we choose the keyword, we have to consider the following issues, how to stand out from competitors, search for "foreign exchange" of the crowd accounted for a lot, the keyword competition is also very fierce, through the Google quotes show daily assessment for $265 Yuan, And Baidu's price first reached 6.91 a total of 12 business competition, if you want to start from "foreign exchange", want to simply rely on SEO to do every page is impossible, but also very wasteful, because the first page only 10 ranked, and the bidders are up to 12. So, let's see how to filter the first of the keywords and choose the target group that suits you. Customer base, through the analysis we know these people are eager to learn foreign exchange finance, "foreign exchange financing" and "foreign exchange training" as a reference through the query Baidu a total of 8 competition "foreign exchange Financing" this keyword, as the first page shows only 10, even if "Forex Financing" to do first, but also the 9th place after, while another group of keywords a total of 5 competition "foreign exchange Training", and competition "foreign exchange Financing training" is 0, we can determine the key words, and "foreign exchange finance training" flagship, because he can do first, secondly, strive to "foreign exchange training" to do a good position. So how do we get "Forex finance Training" to be the first? How to design and arrange the key words to achieve the desired results will be described in the following "description, title and keyword design" detailed.

Second, the choice of keywords commonly used tools

I will not introduce the charges, to introduce a few free tools.

1.GoogleSuggest: Before we installed Google Sugges, we used Google to search, and when we entered the search string, it automatically helped us list the possible search strings so that you could be more accurate when searching. Now we don't have to install anything to automatically list the associated search results on the homepage.

2.Google Adwords

We can effectively use Google's bidding ads to select your keyword, the access address is https://adwords.google.com/select/KeywordToolExternal, this tool provides us with the relevant glossary. When you search for "forex" he will be related to the ranking and 4 months of total search for the list, the average amount of search statistics, the degree of competition is shown, is a very good tool.

3. Baidu Tools

http://www2.baidu.com/inquire/rsquery.php

http://d.baidu.com/rs.php

But it seems that these two tools have been disabled recently, and only paid users can use them.

4. Google Hot List/Baidu Cloud list

Look at these two search charts daily and choose keywords for your site based on hot news. These ranking messages contain a lot of traffic resources, which depends on how you use them reasonably.

Description, title and keyword design

In the first section of the article, we detail how to filter the keywords, and give a practical question, how do we make the "Forex finance Training" to be the first? Below I will describe this exciting and surprising process through an example.

When we learn how to design descriptions, titles, and keywords, let's see how our "Keyman" design them. We take the "Baidu News" channel as an example. Look at Baidu in the design of what should we learn?

As shown above, Title: "Baidu News search-the world's largest Chinese news platform", Description: "Chinese news platform." Including domestic news, international news and technology, entertainment and other special news. "To find its characteristics, first of all, with the title followed by the form of annotations to do the title, described as a sentence form, followed by the word" news "appeared in the title two times, in the description appeared 4 times, a total of 6 times.

We can according to this feature to select their own keywords, namely: the title of the keyword repetition number must not be greater than 2, the description of the number of keywords should not be greater than 4.

Take the Jariki Financial School (http://camp.forexstar.com.cn) as an example, we apply its rules to the example:

Title of the following design: "Jariki Finance Military Academy-foreign exchange training, foreign exchange financing training, foreign exchange financial products" title: "Jariki Financial Military Academy" annotation content for "foreign exchange training, foreign exchange financing training, foreign exchange financing products", which "foreign exchange training" in the title of the word appeared two times in line with the requirements of Baidu, and the title + Note the combination of the form to match the prominent title "Jariki Finance Military Academy."

We will design description: "Jariki Finance Military School--is the first system, comprehensive, professional in foreign exchange training, foreign exchange financial products, foreign exchange training emphasis on specificity, systematization, to help students in specific areas have better learning effect." "In a word to describe the product, in line with the best description of the design requirements, and" foreign exchange training "," foreign currency management "has appeared two times, highlighting the" foreign exchange financial training "this six words. After the optimization, Jariki Finance Military Academy of "foreign exchange financing training" product this keyword in Baidu and Google are ranked first.

Google Rank1

Baidu Rank1

In addition, the term "foreign exchange training" in the fifth place in Google, ranked third in Baidu (excluding the bidding ranking factor).

Through the above practice and theory of the combination of the story, I hope for the majority of webmaster in the choice of keyword to take a hint of help.