How to design Internet products

A lot of friends have come out of the website, let me help to see how to do, I hope to give advice in a short time. From my point of view, a good site, excellent not excellent there are many levels, some people like to see content rich, active page.

For those who do too many years of Internet products, if only to stay in the layout of the page is not beautiful, service flow is clear, the product is easy to use, this is still not enough.

In the real world of the Internet, we can see a lot of companies designed the Web page is very concise, beautiful, people feel very comfortable, this is a success, it is true that the Web designer has a very high skill, because not all designers have such ability and professional quality.

At the same time, in our use of product features in the process, we can also find that the product features very simple and easy-to-use, everywhere for the user to consider, not a bit of a drag, the product experience is very good. This product also has a lot of, especially the large company's products, logic and framework structure clear, with a good user experience. Of course, this is not an easy thing to design such products need product managers for years of experience and accumulation.

However, even at this time, there is no way to judge whether the site is good enough, because it is not my decision, but the user to decide.

As a product designer, he focuses on whether the overall product is easy to use and whether the page is beautiful, but for the user, he only considers whether he can meet his needs.

So, if you want to ask how the site, the most important criterion is whether to find the user's demand point, if the right point of demand, even if the page is ugly, there are some flaws in the process, perhaps users are still interested to come to the site.

So, Internet product design from the beginning, can not function, the page as the center, but must take the user demand point as the center, for example includes the page element, the layout, the information structure, the use process and so on must revolve around the user's actual demand to walk, the most important standard is the user's demand point. Without this user demand point, page design can be done at will, elements can be reduced, the surface may go up very beautiful, in essence, but there is no soul.

Therefore, the evaluation of the site to do well, it is not possible in a few minutes to see clearly, only the user needs profound people can figure out, this is why the Internet's function so easy to copy, but the same function of the site to make a completely different results, The core difference is that different teams are profoundly different in their core understanding of user needs.

Therefore, the Internet product design from the beginning should not look at it statically, it is different from the SOFTWARE product design, its future must be to interact with the Internet users, must be constantly upgraded to improve.

Therefore, Internet products from the beginning is a service, Internet products that is service. This requires the design of products, the first thing is not from the function, but from the service, service users need to start.

The product should be viewed from an operational perspective, rather than an independent piece of art. Internet products cannot be viewed in terms of projects, but should be viewed as a milestone in terms of the Internet product. Therefore, the Internet product design, from the outset should consider its service, its variability.