How to design the homepage of enterprise website?

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Corporate web sites, not compared to the portal, and not compared to personal sites, corporate websites, are generally limited to a few pages, coupled with the current business leaders, many do not pay much attention to the network this piece, because they have always believed that the traditional channels to do. Therefore, the Enterprise website design, in the network promotion inside, always back one step. Although there are far-away business leaders who are beginning to focus on this piece, but in general, still a little bit insignificant.

Some time ago, because of contact with a copy of the company in Shenzhen, so and his small talk, so write down this article, to explore how the corporate Web site to design the home page.

The 1th principle: the first page should be text-oriented.

In addition to the normal UI and user experience, the home page of the corporate web site does not need to have flash, video and complex dazzling effects all on the home page. This obviously affected the spider on the homepage of the crawl.

The 2nd principle: the homepage of the activity

Normally, the first entry into the spider is the home page. If the content is always unchanged, spiders do not like, come a few times, there is no fresh blood can suck, it also lazy to come. My site, before the design of the home page, because basically are pictures and so on, there are dynamic things. So he said that the key ranking of Shenzhen photocopying is gone. After that, so refer to my suggestion, the first page of a picture part, replace the news update list. Yesterday told me that the Shenzhen copy of the key word came up.

3rd principle: The structure of the interface is clear.

The so-called Div. This is the old song again, there is nothing to say, the people in the sky know. Div I personally think that the most important thing is to give the spider a clear sense of order, that is, can guide spiders in your site will not get lost.

4th: The design of general properties

Like Title,keywords and so on. These many experts on the network, have said the proportion of these keywords, in fact, I do not think you are not necessarily to be designed according to this standard. Here I would like to mention a 80/20 theory, I want to use the homepage of the Enterprise website design positioning, should be applicable.

For example, part of your site activity. Should be 80%, the fixed part, should be about 20%.

The above is only a personal talk. .

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