How to design the inner page of enterprise optimization station

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the last section we talked about the optimization of corporate website Design Thinking chapter, this section we talk about how to design the enterprise site is more conducive to user experience.

First, consider a question:

1. What are the advantages and values of the pages in your site compared to your peers? (Added value and differentiated value)

To Baidu Search "eco-wood" ranked second "Xin Hua Ecological Wood" site as a case, the ranking stability in the home has been a long time, his inner page design how?

Through the analysis of the top 20 web site only Xin Hua Eco-Wood brand site provides ecological wood prices, eco-wood specifications column, through the column of the user's demand is very large, this is the advantage, has a very good value of differentiation.

2. Added value of article content

This article on the Ecological Wood Pavilion price calculation

1. Through the illustrations, the picture description is very intuitive, save the user time cost.

2. The article is very readable.

3. Content is more accurate than its peers.

Internal Page Common mistakes:

I. Columns related to content topics

Positive case:

Eco-wood Price column is to solve the user's demand for eco-wood prices, the content of the column and the subject is very good relevance.

An ecological wood site, related knowledge, industry information column, added content directly and the topic is irrelevant, the user is to look at the eco-wood related information, and you provide the content is to harm the user's irrelevant spam information, pure trickery behavior.

Negative case:

Two. Page similarity

Page similarity is too high will cause the page is not included, it may also lead to the site down right. In particular, the Enterprise Station Product column pictures, most of a picture, there is no textual introduction, so we must pay attention to the entire site, so that the page similarity to the minimum.

Page similarity can not exceed 80%, more than 80% search engines will think that two pages are plagiarized or copied, for our website page is very difficult to include, there are likely to drop the right to be deleted, of course, the search engine is not only with the content of your site to do comparisons, but also your content and other sites to compare , we do not know how the search engine to the similar high page will be punished, we can do is to reduce the similarity of the page.

Solutions include: Columns and columns to remove the same module, reduce the number of sample text, each article to add some description, appropriate to add some of the recommended articles or hot articles in this column.

Content pages, many of the site's internal chain is the program automatically called, each page within the chain are the same, leading to a similar high, so the inner chain is best manually recommended.

3. Links

Friendship links do not do the whole station link, will also lead to a similar high, as long as the homepage has on it.

This article by Xin Hua Ecological Wood http://www.xinhuastm.com/original offer, reprint please respect original information