How to design the site directory structure?

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Site Directory is an important part of the site construction, its direct impact on the future of a Web site is conducive to SEO optimization and user experience and conversion rate; We have to pay attention to the site directory, and the site directory structure design is the site early to think good, because any structure of the site once stereotypes, It's hard to change it later, so we should think about this when we start the site.

So, what kind of directory is a good directory, is to meet the user experience and more conducive to SEO optimization it?

1: When designing the Site directory, you need to think about whether the user will click.

We need to know that if no user clicks on the directory is meaningless, therefore, if your site how there are a lot of unused directories, you need to make changes and delete; For the site has been designed, we can cooperate with Baidu Webmaster tools to query the relevant data, such as the directory above the heat and so on, to remove the useless directory, Replace the directories that are beneficial to the user and are required by the user.

2: The design of the site needs to be flattened.

Our directory design most internal and external link structure should not exceed three layers; too many deep-seated directory design, not only is not conducive to the content of the site and spiders crawling, but also not conducive to user experience; Generally speaking, we design the time as much as possible to flatten the purpose is to make the search engine content of the site is easier.

3: Directory design time to do everything possible to avoid the dual navigation mode.

Dual navigation mode is a lot of previous SEO optimization related books often introduced and recommended by the model, the essence of this is a false recommendation, this model is only suitable for large web sites, because the site is too much content, the user flow is also more, the classification is really compelled to do too meticulous, and if you are a small station, must not do this mode ( For example, we occasionally find that some business stations do so, is completely misled, so that users find their own things more difficult, we need to do is streamlined.

4: The website product category is few, generally do not do too many catalogue classification.

Reducing the Site Directory useless classification is conducive to the site healthy site "Slimming", this will not only make the site more beautiful, but also make the site users more easily find the content he wants, so that the site looks more tidy, the overall user experience is also better, at the same time, for some sites, but also to increase the speed of the site, Expand the user's home view, so that users can see the first page in most of the content, but also for users to save the cost of the entire site to search for the directory (many users do not have this patience), so we have to remember: the site is not classified more detailed better, extremes, Too cumbersome instead of helping the user to find the content faster, but more difficult to find.

5: The Enterprise station class and so on small website does not suggest the left navigation and the Drop-down box.

The reason for this is that most of the products on corporate websites are dozens of or less, and the left navigation 10 have nine products placed not a few, for such, we absolutely do not need to go to the search engine to do harm to the user experience, so that users can point to a few times to find the product he wants, Will be very impressed by the site to jump out, when we found that a large number of users do not like this site, then you think the search engine will like it? Dropdown box the same, so that users can be a one-time point to see and present the content why should the user point two times?

6: The medical website does not recommend a three-column listing.

The list of three columns is mostly not useful, which is not conducive to ranking, but it will make the rankings even more down. At present, the discovery of a large number of medical web sites to imitate some well-known sites, the overall design and even color imitation such as 39 health nets such sites, this blind imitation will only push the site into the abyss. Because each site itself is different.

The above points are for the website Construction directory common situation, and for some special sites, no matter how your catalog design, always should think about one of the most important things: you design the directory is beneficial to the user, we should always stand in this angle, and then can be streamlined on the streamlined, so that users less click on the direct rendering, Rather than design too deep. Only in this way, your site directory can really do a good job, in line with user experience, but also more conducive to SEO optimization, conducive to site rankings.

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