How to determine the presentation form of bidding originality

　　In the tree structure of the PPC account, creativity is at the bottom, but as we know it: any high-rise building, the foundation is important, the idea is the same. No creative, promotional keywords are not displayed; without good ideas, the rate of clicks on accounts may not achieve a good result; creativity can even affect the final transformation. It's not a fancy, you can track it. 　　&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The importance of creativity is self-evident, but today little head bidding assistant small make up and no plan to say what kind of creativity is a good idea, how to write good ideas, how to optimize the tracking of creative clicks and the final transformation effect. Next week, I might write a blog about this. They seem so simple, but they're fantastic. What kind of creative presentation should we use in the PPC process? We use Baidu to promote the Phoenix Nest system as an example.   In the Baidu promotion, the creative manifestation of two kinds: optimization and rotation. What is the meaning of the distinction? The main idea is: Baidu Promotion system will automatically choose to perform better, more popular with netizens, the rotation is the promotion plan, each promotion unit of each creative, have the same probability of presentation. On the literal sense, it seems to be better. Because of the so-called "better performance, more popular with netizens", in fact, refers to the relative rate of better ideas, and good clicks, not exactly what we want to pursue it?   But the opposite is true. In my opinion, the use of the preferred form of creative presentation of the account, its promotional staff is either a novice, or is always half a bucket of water old fried dough. Optimization, can make you lazy, so that you save some optimization of the account time and steps, but if you want to manage the account better, let yourself improve more, please be sure to choose rotation.   may be a lot of new people, have not heard of A/b test, perhaps next week I should be a simple introduction? The idea of a rotation is actually a A/b test Variant. Seemingly give each creative the same probability of presentation, but will let you in two or three days, find out which ideas occupy the manger is inconvenient, these ideas will reduce the overall quality of creativity, thus affecting the quality of the account, affecting the final transformation.   Find bad ideas and good ideas. Good ideas and bad ideas have their characteristics, we need to explore the analysis. If we judge only by our own experience and intuition, this may make a common mistake-to treat bad people as good people, because bad people will behave more and how to act good people. The role of the   creative rotation is that we can stop the poorly performing ideas and write new ideas to compete with those who have done well. Of course, we need to draw from the poor performance of the creative, summed up the reason for the difference;The reasons for the good. In the new ideas, the poor factors are removed, good factors are combined, hoping to get better ideas. This is true: there is no best, only better, if you want to do it. As for how to do, I will write about the creative optimization of the blog, will do a complete sharing, really dry.   If we start with optimization, a lot of ideas don't show the chance because the system is automatically judged. So, are those ideas still necessary? How do we do creative optimization work? Moreover, in the SEM marketing process, your visitors, your potential customers, is not the first time to enter your site is a deal, the first time you see your ideas will be clicked.   You only gave him a choice. Perhaps, he searched many times, but did not click your keyword, did not enter your website, just, exactly does not like your that one creativity ——— how ironic! It's a system that automatically judges the best ideas. I am not irresponsible, there are still poets to write poetry as proof: Creative display with the optimization, ingredients is classic, it is the wheel for the wonderful speechless, on the paper feel the skill shallow.   Small head bidding software to provide trial writing.   Service Hotline: 025-68781274   on duty qq:1966359893   in person to provide full technical support.   Official Address: www.ppctui.com