How to develop a professional enterprise Web site (i)

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

-----design----

A． Preparatory work
>> Clear Market positioning

Before an enterprise can formally develop and build a Web site, it is important to know what kind of group the object of the product or service the site is providing. If your target market is rich business professionals, then the site design should be generous and easy to use, but if it is a younger group of customers, you can make the layout more lively. In short, Inn. Keep in mind: The site is to let the target customers see and attract them to buy, so always put the customer's feelings in the first place.
>> Determine the site theme

An enterprise's web site should have a clear and distinct theme. For visitors to read the first paragraph of the homepage, you will know what the site is about, and you can quickly learn about the products or services offered by the site. If the site provides a variety of products, do not put all the products are listed in a Web page, we recommend that you categorize, and each product is set up a corresponding product page.
>> color selection and collocation

The website gives the user the first impression is not the website rich content, also is not the website reasonable layout, but the website color. Different color combinations can have different effects and may affect the mood of the visitor. The success of a website design depends to a certain extent on the use and collocation of color by the designer. So determining the standard color of the website is a very important step.
The number of colors: The overall use of the site color of two to three kinds of suitable. Too much color makes the Web page look fancy, but lacks intrinsic beauty. In color selection and collocation can be used for reference to a number of international corporate websites, their choice of color is very cautious.

Color collocation: Color collocation must be reasonable, give people a sense of harmony and pleasant. Generally speaking, the color suitable for Web page standard color has blue, yellow/orange, black/gray/white three series color. In the color matching, there are several more classic schemes: Red/yellow/white; Blue/white; Red/grey/white; Blue/orange/white; Yellow/grey/white. Really do not go to google it, find a favorite site, to see how the color of their use, may be a great inspiration to you.

Other considerations: Avoid a single color with high purity, which can cause visual fatigue. Avoid the use of too bright or too strong contrast color, they will cause damage to the eye, such as white background and yellow words. The color contrast is too close or unreasonable, such as deep bottom shallow word, deep bottom deep word and so on (for example dark blue bottom and black word) is also design big taboo. It is advisable to use a light-colored background (preferably white), black or dark text.

>> Follow the K.I.S.S concept

The old saying is good: Keep It simple stupid. Stupid here refers to the "clumsy", that is to ensure the most concise and intuitive. The design concept is one of the golden Rules for website design, search engine optimization and online commerce. If your site cannot provide visitors with the most direct product or service information, you are sending your potential customers to your competitor's website.
Two. Design three elements
regardless of the purpose of a website, if you want to achieve maximum success, you must ensure that the site's convenience, fast and cheap. This is the website design the most basic three elements.
Factor One: convenience
ensures that customers can get the information they are looking for with minimal effort. To do so, you must ensure that the site provides users with full convenience. Based on this principle, we should:

>> Establish a good web site structure

is designed not only to consider the appearance of the site is beautiful, but also to consider whether the search engine can well support your design structure. We do not recommend that you use the following design forms:
-frames Structure: The advantages of clear navigation and easy maintenance, but search engines still have some difficulty in indexing such websites.
-Flash Animation: Web page Visual effect is good, but search engine also in the search for a certain degree of difficulty, but also affect the opening speed of the page.
-Pure Picture Web page: Search engines generally think that such a site does not provide users with substantive information content, so it is insignificant.
-Dynamic Pages: The advantages of easy maintenance and updating, but it must be understood: Not all search engines are able to treat dynamic pages like static pages, in addition to the dynamic page parameters may be less.
-Javascript/java Applets: Search engines do not support Java Applets, and Java-designed web sites tend to affect the speed at which pages are opened.